Here’s a question: How do you become a better inbound marketer? Well, for starters, there’s experience. By showing up everyday, putting in the work, and learning from those around you, you’ll naturally get better at what you do. Practice, after all, makes perfect.
Yesterday, Klout took a big step into the content discovery space with the launch of #NewKlout. Previously, the company was all about scoring your influence on social media and partnering you up with brands to reward those with high scores. Now, Klout wants to help you raise your influence score by surfacing interesting content for […]
Having a fantastic vision for your business is great, but it’s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems. What’s the best […]
When you think of BuzzFeed, a few things probably come to mind. Cats. Memes. Quizzes that’ll tell you which celebrity you’re most like. Videos that make you tear up awkwardly at work. Basically, you picture any and all viral content. You probably don’t think of wildly successful email newsletters.
Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know — it’s staggering and disheartening. Donor retention rates are in the pits. You spend all of that time and money telling the world about what you do to generate support for your mission and […]
For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe — just maybe – if we do it for long enough, we might run some really […]
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I’d bet that most people on the platform would do it. More followers? More clicks? More retweets? All without any work? Sounds like a marketer’s fantasy. Well, I hate to break it to you, but there’s no
Marketing definitely has an artistic side — from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science.