Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. Imagine you have something important to say. (That shouldn’t be too hard – we all have something important to say.) You write an article. You post it.
Inbound marketers aren’t usually hot and bothered over billboard marketing. (Not in the good way, anyway.) We talk about marketing with our brains, not our wallets. Heck, I’ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard
Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality
We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. The airline lost his baggage and was slow in resolving the issue. As a lot of other people have done in similar
Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more
So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get […]
It’s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don’t forget the couple SlideShares we put together every week or so. Yup, we have kind of a “content machine” thing going on.
I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]