Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? We’ve already seen studies from the likes of Edgerank Checker, Optim.al, and Sotrender about this very subject, and they all suggest that most engagement with a Facebook […]
As marketers, we’re constantly thinking about our company’s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware […]
In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a […]
This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn’t optimized properly for the content. We’re thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to […]
Imagine an app where you can look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card […]
Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, […]
A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.
There are all sorts of do’s and don’ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don’t use shortened links. Include price information. Verify your account. But we don’t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself.
Small business ownership is no cakewalk. Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.