Website Design Archives - Page 5 of 53 - Internet Marketing Chicago

Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
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When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on […]

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42 Visual Content Marketing Statistics You Should Know in 2017
blog.hubspot.com

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in 12 short months — and 2016 was certainly no exception. This year, we’ve seen the importance of visual content emphasized by the […]

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Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
blog.hubspot.com

Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second. The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the […]

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The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
blog.hubspot.com

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. It’s nothing personal — people just want to get to the good stuff.  So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed willingly […]

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12 Professional New Year's Resolutions You Should Actually Keep
blog.hubspot.com

If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 45% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 8% of […]

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3 Steps to Grow a Successful Live Chat Program
blog.hubspot.com

“We got a $300,000 opportunity this week from live chat on our site.” I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results. It wasn’t easy, […]

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5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
blog.hubspot.com

When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing. “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for […]

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Why Bots Are the Next Big Frontier for Agencies
blog.hubspot.com

Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot — or chatbot — company. Our uber human natural language bot SmarterChild grew to having over 20 million users across the AOL and Microsoft Instant Messaging networks. There is a very good chance that you had one of our bots […]

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5 Ways You Can Use Visual Content to Increase Conversion Rates
blog.hubspot.com

I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, […]

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