Website Design Archives - Page 4 of 55 - Internet Marketing Chicago

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)
blog.hubspot.com

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack — to a website called “Will Robots Take My Job?” We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I […]

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YouTube SEO: How to Optimize Videos for YouTube Search
blog.hubspot.com

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as […]

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How to Differentiate Your Agency by Applying a Planning Approach
blog.hubspot.com

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency […]

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Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
blog.hubspot.com

Account-based marketing or inbound marketing? Which one should you use? Well, maybe that’s not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air — and hopefully […]

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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
blog.hubspot.com

It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we’re always looking for what’s next. We know that it’s not enough to rest on our […]

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Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
blog.hubspot.com

Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That’s where conversion rate optimization comes in. Conversion […]

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How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
blog.hubspot.com

Disclaimer: I love Saturday Night Live. Actually, that’s a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL started going digital. After almost 40 years on the […]

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How to Make a Good First Impression: 11 Tips to Try
blog.hubspot.com

Did you know that it only takes a tenth of a second to make a first impression? In other words, when you meet someone for the first time, you need to be on your game from the very beginning. This includes being aware of everything from the words you choose to the body language you […]

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How to Use Canva: An 8-Step Guide to Creating Visual Content
blog.hubspot.com

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles […]

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