Website Design Archives - Page 2 of 56 - Internet Marketing Chicago

Are Micro-Influencers Or Macro-Influencers More Effective? [Infographic]
blog.hubspot.com

Chances are, if you spend time on Instagram, you’ve come across influencer posts on the platform. You know the kind I’m talking about — featuring a product or service, usually with the hashtag #sponsored or #ad in the caption. These influencers typically have hundreds of thousands of followers — or, in the case of people […]

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8 Experiential Marketing Campaigns That Will Give You Serious Event Envy
blog.hubspot.com

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive […]

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Yesterday's Apple Event Was as Bananas as We Expected
blog.hubspot.com

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and — at least for us — more excitement. “This,” we thought, “is going to be completely bonkers.” For the most part, […]

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5 Myths About Video Marketing, Debunked
blog.hubspot.com

By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would […]

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The 5 Best Messaging Apps for Marketing in 2017
blog.hubspot.com

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps […]

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How to Build a Remarkable 21st Century Brand
blog.hubspot.com

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling a comprehensive branding program, based on […]

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10 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
blog.hubspot.com

Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant […]

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Successful Company Logos Have These Attributes In Common [Infographic]
blog.hubspot.com

Your company logo might not be a stand-alone indicator of success, but it certainly doesn’t hurt to have a thoughtful, eye-catching design — especially if you’re an early stage startup attempting to break into a competitive space.  To see how high-growth companies are approaching logo design, the folks at SmartSign analyzed more than 2,000 company […]

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July Social Media News: Snapchat Links, Instagram Photo Replies & More
blog.hubspot.com

In the age of the 24-hour news cycle, it’s tough — scratch that — it’s impossible to keep up with every single story that comes out. And that’s especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, “So … where should I post […]

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