Website Design Archives - Internet Marketing Chicago

The 30-60-90 Day Plan: Your Guide for Mastering a New Role [Template + Example]
blog.hubspot.com

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. Overcoming your new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a […]

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Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It
blog.hubspot.com

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. […]

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21 Incredible Geometric Patterns Perfect for Your Next Design
blog.hubspot.com

There’s a certain psychology to shapes. The square, for instance, evokes feelings of stability and formality — which makes sense, when we think about popular square-shaped items in our lives (houses, tables, computer screens). We often see this shape in logos when reliability is a critical component, like for Microsoft or American Express. The triangle, […]

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Personalization Versus Privacy: Making Sense of the Privacy Paradox
blog.hubspot.com

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. As customers, we want businesses to know what we want and tailor the content we see accordingly, but when companies appear to have too many insights into our personal affairs it […]

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Careful, YouTube: Facebook and Instagram Might Be Coming for You
blog.hubspot.com

Facebook and Instagram are looking to become destination video sites — or, at least, it’s looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Earlier in June, Facebook announced it would launch funded news […]

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Will We Use Big Data to Solve Big Problems? Why Emerging Technology is at a Crossroads
blog.hubspot.com

A couple days ago, my girlfriend and I had a debate (let’s call it a discussion) about caffeine. I read that it decreases your appetite. She disagreed, saying that caffeine actually increases our urge to raid the fridge. Who’s right? It depends not only who you ask, but how. This will sound obvious, but the […]

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13 Simple Tools for Creating Animated GIFs, Images, and Videos
blog.hubspot.com

Even if you create loads of visual content, it can be a struggle to hold your audience’s attention — especially when you’re trying to communicate complex, detailed, and abstract topics.  What’s a marketer to do?  One option that often gets overlooked is animated images or videos. They’re great because they can explain a point in a matter of seconds. […]

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26 Animated Logos to Inspire Your Own
blog.hubspot.com

There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic. Motion is exciting to us, and often conveys a message difficult to express through text alone. Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, but […]

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Decision Trees: The Simple Tool That'll Make You a Radically Better Decision Maker
blog.hubspot.com

When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action — perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations. Particularly when it comes to marketing, […]

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