Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You’ve done your research, prepared for a phone call or demo, and then you’re hit with the but. “Your product is great and all, but I don’t have the money for it.” Or, “I could easily […]
There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users.
If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. […]
Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier?
Poor dolphins. Apparently they’re choking to death on fish! Stay strong, Flipper. Those fish spines’ll gitcha. Aside from disheartening dolphin news, a bunch of other stuff went down today, so take a moment to get caught up below.
Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — […]
Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago.
Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been “misleading” users about their role in sharing data with the government. He also says, “The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be […]
Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]