Search Engine Optimization (SEO)

4 Simple Newsjacking Formulas for Content Teams of Any Size
blog.hubspot.com

Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier? 

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Brands Show Support for Decision on DOMA, and Other Stories You Missed Today
blog.hubspot.com

Poor dolphins. Apparently they’re choking to death on fish! Stay strong, Flipper. Those fish spines’ll gitcha. Aside from disheartening dolphin news, a bunch of other stuff went down today, so take a moment to get caught up below.

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What You Missed Today: June 25, 2013
blog.hubspot.com

Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — […]

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59% Say Running a Small Business Is Harder Today Than 5 Years Ago [INFOGRAPHIC]
blog.hubspot.com

Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago.

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What You Need to Know This Morning: June 18, 2013
blog.hubspot.com

Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been “misleading” users about their role in sharing data with the government. He also says, “The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be […]

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Twitter Starts Rolling Out Tweet Performance Analytics to More Users
blog.hubspot.com

Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]

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Keyword Methodology: How to Jumpstart Your SEO Strategy
www.marketingprofs.com

You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here’s a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs

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How to Make Sure Your Designers Stay Ahead of the Curve
blog.hubspot.com

Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Due to the lengthy nature of the endeavor, it can be difficult — especially when working in a relatively […]

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5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
blog.hubspot.com

Get ready for this stat, marketers, because it’s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way — 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. 

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