Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier?
Poor dolphins. Apparently they’re choking to death on fish! Stay strong, Flipper. Those fish spines’ll gitcha. Aside from disheartening dolphin news, a bunch of other stuff went down today, so take a moment to get caught up below.
Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — […]
Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago.
Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been “misleading” users about their role in sharing data with the government. He also says, “The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be […]
Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here’s a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs
Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Due to the lengthy nature of the endeavor, it can be difficult — especially when working in a relatively […]
Get ready for this stat, marketers, because it’s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way — 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers.