Search Engine Optimization (SEO)

Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram
blog.hubspot.com

Having just hit 150 million active users, Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a

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6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
blog.hubspot.com

As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]

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SEO Strategies Every Company Needs to Master [Infographics]
www.marketingprofs.com

Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs

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With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?
www.marketingprofs.com

Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what? Read the full article at MarketingProfs

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How to Edit a Post on Facebook [New Feature]
blog.hubspot.com

You know when you’re really busy and you haven’t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you’re really busy, it reads a little something like this:

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How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
blog.hubspot.com

Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? I honestly can’t believe it was that long ago, but we all rushed to create and add Cover Photos

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Your Weekly Social Media To-Do List [In Under 100 Words]
blog.hubspot.com

It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media

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Content Marketing: Four Things to Consider When Promoting Your SEO Content
www.marketingprofs.com

So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined to want to.) Read the full article at MarketingProfs

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How to Deliver the Perfect Sales Demo
blog.hubspot.com

I’ve listened in on a lot of sales demos. It started as a simple sales research project — what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle … […]

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