In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Duh — press
Any business owner will tell you: Overnight success can happen — it just takes 5 to 10 years of work first. Stories of companies with meteoric rises abound, and it may seem like they’ve been fated from the very beginning.
Roughly 97% of website visitors are in research mode, so your nonprofit’s website not only has to cater to those looking to make a donation or volunteer, but you must educate the majority of visitors about your organization and its cause.
Over the last few months Google has secretly rolled out an algorithmic update called “Hummingbird.” Upon hearing of it, many in the SEO community panicked… Read the full article at MarketingProfs
Don’t put the cart before the horse. Craft a content strategy that guides purposeful content creation — read about killer content strategies here. And you’re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal. And if you […]
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) Read the full article at MarketingProfs
Having just hit 150 million active users, Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a
As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]
Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs