Search Engine Optimization (SEO)

6 Marketing Automation Lessons I Learned the Hard Way
blog.hubspot.com

Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine […]

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The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
blog.hubspot.com

If you were following @HubSpot on Twitter yesterday, you would’ve noticed that our CEO and Co-Founder Brian Halligan had commandeered the account. And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s […]

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The CEO's Guide to Listening on Twitter
blog.hubspot.com

One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from CEOs is, “Okay, I’m on Twitter, but I don’t get it. How the heck […]

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
blog.hubspot.com

As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice that has no basis in facts — with real data and science. I’ve conducted quite a bit of research about social media marketing, and as a result, […]

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How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
blog.hubspot.com

As inbound marketers — especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that’s interesting and relevant enough to make them want to learn more.

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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)
www.marketingprofs.com

Here’s the quick-and-dirty guide to being an SEO “expert,” which merely means you know more than the people around you. This article will accomplish that. Well, not really… But the building blocks are all here. Read the full article at MarketingProfs

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The Biggest Mistake Marketers Make …
blog.hubspot.com

… is to assume people know something about them. Don’t assume people know what your company does when they’re watching a video on a deep page on your website. Don’t assume they saw your last product press release before reading the new one. Don’t assume they are sick of your message or positioning just because […]

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How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing
blog.hubspot.com

I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. It was also located in San Diego, which didn’t hurt.

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7 Steps to Transforming Into an Inbound Agency
blog.hubspot.com

You can’t teach an old dog new tricks. But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. We know. We’ve seen it done time and again.

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