As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice that has no basis in facts — with real data and science. I’ve conducted quite a bit of research about social media marketing, and as a result, […]
As inbound marketers — especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that’s interesting and relevant enough to make them want to learn more.
Here’s the quick-and-dirty guide to being an SEO “expert,” which merely means you know more than the people around you. This article will accomplish that. Well, not really… But the building blocks are all here. Read the full article at MarketingProfs
… is to assume people know something about them. Don’t assume people know what your company does when they’re watching a video on a deep page on your website. Don’t assume they saw your last product press release before reading the new one. Don’t assume they are sick of your message or positioning just because […]
I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. It was also located in San Diego, which didn’t hurt.
You can’t teach an old dog new tricks. But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. We know. We’ve seen it done time and again.
This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. Read the full article at MarketingProfs
We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update […]
We love us some embedded tweets. They’re a great way to give your content a little pizzazz, and they help to enhance engagement with it, too — among other use cases. But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer […]