Search Engine Optimization (SEO)

Five SEO Steps to Take Before Redesigning Your Site
www.marketingprofs.com

Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses. Read the full article at MarketingProfs

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7 Reasons Most Enterprise Websites Fall Short
blog.hubspot.com

What makes a website truly great? I mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. Is it a beautiful, award-winning design? A killer SEO strategy? Its interactive, cutting-edge user experience? Or is it simply tied to the amount of

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Can a Career in B2B Marketing Be Fulfilling? [SlideShare]
blog.hubspot.com

Our buddy Doug Kessler is at it again — this time with yet another fantastic SlideShare presentation that should be required viewing for anyone who calls themselves a B2B marketer. First, he had us mesmerized by his commentary on crappy content. Then it was his secret ingredient to great content. This time, he’s searching for the […]

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Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here. Social selling — it’s not just a buzzword anymore. It’s a crucial part of how successful sales teams communicate with their prospects. That’s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can […]

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9 Tips From the Greatest Viral Content Genius on the Planet
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Neetzan Zimmerman is a genius at creating viral content. For the past two years, he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers

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The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week
blog.hubspot.com

The bright lights and continuous camera flashes, the vivid colors of jerseys and face paint, and those eye-pleasing TV ads … oh those TV ads!  Yes, my friends, the big game is an incredibly visual experience — one that surprises the senses and entertains the masses (meaning the 100 million+ Americans who watch each year).

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Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]
blog.hubspot.com

Pinterest is one of the most popular social networks around — but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!

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9 Revealing European Content Marketing Trends to Watch [New Data]
blog.hubspot.com

It always helps to know how you stack up in this wide world — especially if you’re in the content marketing business. This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they’re doing what they need to stay on top of the latest trends, especially compared […]

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Pinterest Launches 'Interests': Personalized Pins for Users
blog.hubspot.com

Pinterest just got a whole lot smarter. Today, the popular social network launched a new feature called “Interests.” In Pinterest’s words, the feature enables you to “explore interests specially designed to help you find Pins you like.”

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