Search Engine Optimization (SEO)

Should You Be Worried About Google's Hummingbird Update?
www.marketingprofs.com

Over the last few months Google has secretly rolled out an algorithmic update called “Hummingbird.” Upon hearing of it, many in the SEO community panicked… Read the full article at MarketingProfs

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The Resources You Need to Create Killer Content [In Under 100 Words]
blog.hubspot.com

Don’t put the cart before the horse. Craft a content strategy that guides purposeful content creation — read about killer content strategies here. And you’re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal. And if you […]

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Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should Know
www.marketingprofs.com

So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) Read the full article at MarketingProfs

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Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram
blog.hubspot.com

Having just hit 150 million active users, Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a

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6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
blog.hubspot.com

As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]

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SEO Strategies Every Company Needs to Master [Infographics]
www.marketingprofs.com

Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs

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With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?
www.marketingprofs.com

Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what? Read the full article at MarketingProfs

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How to Edit a Post on Facebook [New Feature]
blog.hubspot.com

You know when you’re really busy and you haven’t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you’re really busy, it reads a little something like this:

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How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
blog.hubspot.com

Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? I honestly can’t believe it was that long ago, but we all rushed to create and add Cover Photos

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