Search Engine Optimization (SEO)

How Google's Change to Gmail Images Affects Email Marketers
blog.hubspot.com

Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.

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Content Retargeting: A Marketer's Guide to Getting Started
blog.hubspot.com

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who’ve already shown interest in your business. As online marketing methods converge and we find new and creative ways to stay connected with our […]

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7 Common (and Dangerous) Misconceptions About SEO
blog.hubspot.com

With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution.

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12 Notable Highlights From 2013's Giving Tuesday
blog.hubspot.com

This past Tuesday, December 3, marked the 2nd annual dedicated day of giving in the U.S. and Canada. Giving Tuesday saw more than 10,000 partners, both for-profit and nonprofit, spreading awareness not only for the day, but also for amazing causes around the world.

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The Urban Dictionary Definitions of What Marketers Do
blog.hubspot.com

Have you ever been asked by one of your friends or family members: So, what is it exactly that you do? You stand there, jaw dropped, stomach twisted, heavy hearted, as a single tear rolls down your cheek …

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Free Content Creation Templates, Beautiful Facebook Cover Photos, and More in HubSpot Content This Week
blog.hubspot.com

Ladies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)

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How to Install Google Analytics Tracking Code on Your Website [Quick Tip]
blog.hubspot.com

It’s no secret we love data, especially when that data is actionable and allows us to be better marketers, web developers, and content creators. Enter: marketing analytics! Luckily, there are a host of marketing analytics tools out there — we here at HubSpot, for

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The Resources You Need to Be a Social Media Marketing Star [In Under 100 Words]
blog.hubspot.com

Before you get started with social, you’ll need a publishing plan. This publishing template should keep your schedule (and sanity) intact. Now, on to individual networks. These resources will teach you how to use the biggest social networks out there:

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Your Phone's Not Just for Facebook: 12 Apps You Need to Download ASAP
blog.hubspot.com

I can’t get enough of mobile apps. Every time I hear about a new one, I immediately download it. The prospect of a new app with new functionality excites me the way a little kid gets excited to have ice cream or candy. Now that I’m a marketer, I’m always looking for apps that go […]

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