Search Engine Optimization (SEO)

Are You Making the Most of These 6 Critical Campaign Promotion Channels?
blog.hubspot.com

You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages? What will work best for you? Better yet: What channels have you not used (or taken advantage of as much as you’d like to)?

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Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
blog.hubspot.com

For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right?

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The 7 Elements of Modern Web Design
blog.hubspot.com

Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign, the better your new website will be. You may be asking yourself: But what are the latest features to include? And what elements are important to […]

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30-Day Blog Challenge Tip #1: Getting Started With Blogging
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
blog.hubspot.com

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 2012.

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A Festivus for the Rest of Us! The Airing of Marketing Grievances
blog.hubspot.com

“A Festivus for the rest of us!” If you were a fan of Seinfeld, you know that today, December 23rd, is the day we celebrate Festivus. If you weren’t a Seinfeld fan, don’t worry, you’ll still find enjoyment in this post. 

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Target's Credit Card Breach Leads to Customer Service Nightmare
blog.hubspot.com

Historically, Target’s reputation has largely evaded the scorn that is directed toward its peers in the discount retail space. A Forbes survey earlier this year found it was the 21st most admirable company in the world. In general, it seemed largely immune to the PR pitfalls that often befell its competitors like Wal-Mart and TJX Companies.

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Inbound Marketing: Your Ticket to See the World
blog.hubspot.com

There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. You may have noticed that one of these things is not like the other.

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My 15 Minutes of Social Media Shame
blog.hubspot.com

You know how they say, “everyone loves a pregnant woman”? Well for my sake, I really hope that’s true. Sunday night, I became the unfortunate victim of every marketer’s worst(ish) nightmare: I accidentally posted to HubSpot’s company Twitter account … thinking it was my personal one. This is my story.

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