You probably know a lot about who buys from you. Their gender, geographic location, marital status — it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really […]
To prove marketing ROI, you need to embrace your analytics — brush up on closed-loop analytics, and learn which metrics your boss actually cares about. To help you get support around those “fluffier” tactics, this post will help you with social ROI, and this one will help prove content ROI.
Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then
If you’re a marketer who hacks away at design to get your content out the door like I do, this is a post for you. The one aspect of designing that has always been a pain for many marketing pros is matching their design work with the same colors used in their branding.
A few weeks ago, people got all in a tizzy when Instagram announced that it was introducing ads soon. Not today, not tomorrow, but soon. People were up in arms that Instagram, once a hipster’s paradise for creating overly saturated photos, was going to the dark side. Well folks, it looks like soon is here.
We all love free. I mean, who doesn’t want free stuff? We spend our hard-earned coin on so much these days, and after numerous purchases, we like to get at least a little something for the price of zero. At HubSpot, we strive to provide a top-notch paid product, but we also like to throw […]
In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Duh — press
Any business owner will tell you: Overnight success can happen — it just takes 5 to 10 years of work first. Stories of companies with meteoric rises abound, and it may seem like they’ve been fated from the very beginning.
Roughly 97% of website visitors are in research mode, so your nonprofit’s website not only has to cater to those looking to make a donation or volunteer, but you must educate the majority of visitors about your organization and its cause.