Search Engine Optimization (SEO)

What Are Tracking Cookies? [FAQs]
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of HubSpot’s Inbound Marketing Blog. To read more content like this, subscribe to Inbound Insiders. Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine, apparently)! Yes, many of us have a weakness

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8 Ways to Incorporate Instagram Into Your End-of-Year Giving Campaign
blog.hubspot.com

Incorporating visual content in your nonprofit’s giving campaign this holiday season is a fun way to engage your online audience, especially those younger Millennials. Using Instagram to easily take photos and record videos and share them is a great way to do so.

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Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
blog.hubspot.com

Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.) A lot of great questions came up during the webinar that we didn’t have time to answer, and it turns out, a lot of you had the exact […]

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Three Steps to Refreshing Your Blog
www.marketingprofs.com

It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here’s how to turn a dusty blog around for increased conversions and SEO. Read the full article at MarketingProfs

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What Are Psychographics? [FAQs]
blog.hubspot.com

You probably know a lot about who buys from you. Their gender, geographic location, marital status — it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really […]

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The Resources You Need to Prove Marketing ROI [In Under 100 Words]
blog.hubspot.com

To prove marketing ROI, you need to embrace your analytics — brush up on closed-loop analytics, and learn which metrics your boss actually cares about. To help you get support around those “fluffier” tactics, this post will help you with social ROI, and this one will help prove content ROI.

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10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
blog.hubspot.com

Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then

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How to Add Your Brand's Colors in PowerPoint Presentations [Quick Tip]
blog.hubspot.com

If you’re a marketer who hacks away at design to get your content out the door like I do, this is a post for you. The one aspect of designing that has always been a pain for many marketing pros is matching their design work with the same colors used in their branding.

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Instagram Ad Rollout Begins: What You Need to Know
blog.hubspot.com

A few weeks ago, people got all in a tizzy when Instagram announced that it was introducing ads soon. Not today, not tomorrow, but soon. People were up in arms that Instagram, once a hipster’s paradise for creating overly saturated photos, was going to the dark side. Well folks, it looks like soon is here. 

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