Search Engine Optimization (SEO)

How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
blog.hubspot.com

Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? I honestly can’t believe it was that long ago, but we all rushed to create and add Cover Photos

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Your Weekly Social Media To-Do List [In Under 100 Words]
blog.hubspot.com

It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media

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Content Marketing: Four Things to Consider When Promoting Your SEO Content
www.marketingprofs.com

So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined to want to.) Read the full article at MarketingProfs

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How to Deliver the Perfect Sales Demo
blog.hubspot.com

I’ve listened in on a lot of sales demos. It started as a simple sales research project — what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle … […]

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How to Write an Introduction [Quick Tip]
blog.hubspot.com

Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience all writers — amateur or professional, aspiring or experienced — know and dread. And nowhere does it plague writers more than when they’re writing their intros. I mean, you already have a blog post you want to

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
blog.hubspot.com

When people come to your Facebook Page, where do you think they first look? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now … it’s […]

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Google Rolls Out New Way for Nonprofits to Collect Donations
blog.hubspot.com

Today, Google For Nonprofits opened up its mobile donation app, One Today, to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media.

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How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
blog.hubspot.com

Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one

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The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time
blog.hubspot.com

One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between calls by leveraging your company’s content.

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