Search Engine Optimization (SEO)

Keyword Methodology: How to Jumpstart Your SEO Strategy
www.marketingprofs.com

You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here’s a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs

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How to Make Sure Your Designers Stay Ahead of the Curve
blog.hubspot.com

Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Due to the lengthy nature of the endeavor, it can be difficult — especially when working in a relatively […]

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5 Ways CEOs Can Be Interesting on Twitter [SlideShare]
blog.hubspot.com

Get ready for this stat, marketers, because it’s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way — 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. 

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
blog.hubspot.com

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.

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The 5 Social Media Metrics Your CEO Actually Cares About
blog.hubspot.com

This is Brian, our CEO.   Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. He’s also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, […]

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What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
blog.hubspot.com

The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen? 

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Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
blog.hubspot.com

My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and […]

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The 10 Cutest Brand Mascots of All Time
blog.hubspot.com

This post is full of gratuitous cuteness. Here’s why. I’m looking into some flights to Ireland (I’m a sufferer of the most debilitating form of wanderlust), and I’m using the flight comparison engine Hipmunk to find a flight. I used to use a couple other ones, but the Hipmunk chipmunk is just so cute it’s […]

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10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
blog.hubspot.com

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe […]

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