Search Engine Optimization (SEO)

7 Tips to Transform Your SlideShares From Good to Great
blog.hubspot.com

“Good, better, best. Never let it rest. Until your good is better and your better is best.” If you played sports in high school, you’re probably familiar with this quote (often attributed to NBA great Tim Duncan). As a tall, awkward kid who couldn’t hit a free throw to save my life, I can assure you […]

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The A/B Test That Improved Call-to-Action CTR by 211%
blog.hubspot.com

Real-time product demos are a powerful tool for driving sales, especially when you can put one directly on your homepage. Demos do a lot of heavy lifting for you — mainly, they combine complex ideas into simple, interactive experiences. As the age-old saying goes, “Seeing is believing.”

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The Definition of Closed-Loop Analytics [In Under 100 Words]
blog.hubspot.com

The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.

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The Twitter Chat That Never Happened (and 5 More That Shouldn't Either)
blog.hubspot.com

Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.

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The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.

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Create Ebooks in Half the Time With These Essential Resources
blog.hubspot.com

The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look […]

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A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
blog.hubspot.com

Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking).

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Google+ for Lead Gen: A Simple, 6-Step Process
blog.hubspot.com

I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?

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Copywriting Inspiration: 10 Places You Never Thought to Look
blog.hubspot.com

If you’re doing anything creative in your day-to-day work, chances are, you’re going to have days when you’re not feeling so creative. When I’m in a creative slump, I feel like I’m literally pulling the words out of my body. Not fun. But if your living depends on you being creative, you’ve got to get out […]

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