Search Engine Optimization (SEO)

Scope Creep Is Killing Your Bottom Line: Here's How to Prevent It
blog.hubspot.com

Picture this all-too-common scenario: You’re 12 revisions into a client project, when you promised only four. You’ve now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It’s a frustrating situation, for sure, but the damage goes beyond that — it’s also […]

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How Psychological Safety Creates the Best Teams
blog.hubspot.com

When it comes to devising solutions to challenging problems, a room full of bright minds working towards a common goal is almost always more effective than working alone. Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams […]

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Using Content Marketing in the Professional Services Industry
blog.hubspot.com

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating that expertise is going to be crucial to building trust […]

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5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
blog.hubspot.com

Let’s say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb? Some of us come off as natural all-star rock climbers, while others are left frigid, […]

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5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
blog.hubspot.com

Let’s say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb? Some of us come off as natural all-star rock climbers, while others are left frigid, […]

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Useful SEO Content Tactics for a Successful 2017
www.marketingprofs.com

SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. Read the full article at MarketingProfs

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15 Brilliant Examples of Holiday Marketing Campaigns
blog.hubspot.com

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out […]

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Five Even More Buzzworthy SEO Trends You Need to Know in 2017
www.marketingprofs.com

Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017. Read the full article at MarketingProfs

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How to Build a Memorable Personal Brand on Twitter
blog.hubspot.com

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and […]

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