Search Engine Optimization (SEO)

15 Creative Lead Generation Ideas to Try
blog.hubspot.com

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually […]

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13 Web Design Trends to Watch in 2017
blog.hubspot.com

The landscape of web design is constantly evolving.  Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.  To help you prepare for wherever the web design tide takes us in 2017, we’ve put together a list of 13 trends to keep a […]

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4 of the Best Growth Hacking Experiments to Try in 2017
blog.hubspot.com

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can […]

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10 About Us Page Examples That Are Probably Better Than Yours
blog.hubspot.com

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it’s that last part that’s crucial to making inbound marketing work for your business. So how do you balance your remarkable content […]

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5 Interview Questions to Assess Emotional Intelligence
blog.hubspot.com

Emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be the difference between a lasting agency-client […]

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13 Logo Design Trends to Watch for in 2017 [Infographic]
blog.hubspot.com

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer […]

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How to Determine the Ideal Hourly Rate to Charge Your Clients [Free Calculator]
blog.hubspot.com

If you’re a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seem like a high-stakes guessing game. […]

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4 Education Marketing Trends to Keep an Eye on in 2017
blog.hubspot.com

Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live The powerhouse engagement stats for video content keep […]

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The Ultimate Local SEO Guide [Infographic]
www.marketingprofs.com

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read the full article at MarketingProfs

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