Search Engine Optimization (SEO)

4 Education Marketing Trends to Keep an Eye on in 2017
blog.hubspot.com

Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live The powerhouse engagement stats for video content keep […]

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The Ultimate Local SEO Guide [Infographic]
www.marketingprofs.com

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read the full article at MarketingProfs

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Why You Need to Focus on Video Marketing in 2017 [Infographic]
blog.hubspot.com

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online […]

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Why You Need to Focus on Video Marketing in 2017 [Infographic]
blog.hubspot.com

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online […]

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How to Calculate Your Lead Generation Goals [Free Calculator]
blog.hubspot.com

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer […]

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6 Phrases that Kill Your Credibility with Clients
blog.hubspot.com

Establishing credibility isn’t just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships. To help you avoid unintentionally damaging your credibility, we’ve compiled a list of six seemingly harmless phrases that can undermine your credibility and […]

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Scope Creep Is Killing Your Bottom Line: Here's How to Prevent It
blog.hubspot.com

Picture this all-too-common scenario: You’re 12 revisions into a client project, when you promised only four. You’ve now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It’s a frustrating situation, for sure, but the damage goes beyond that — it’s also […]

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How Psychological Safety Creates the Best Teams
blog.hubspot.com

When it comes to devising solutions to challenging problems, a room full of bright minds working towards a common goal is almost always more effective than working alone. Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams […]

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Using Content Marketing in the Professional Services Industry
blog.hubspot.com

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating that expertise is going to be crucial to building trust […]

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