Search Engine Optimization (SEO)

The Ultimate Guide to Decision Making
blog.hubspot.com

Fruit loops or cheerios? Call or email? John Wayne or Clint Eastwood? To be, or not to be? If you’re like most reasonably decisive adults, you make 35,000 conscious decisions every day. That’s a heck of a lot, but most of them are straightforward or trivial. It’s the major ones — or even a series of smaller […]

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17 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
blog.hubspot.com

Riddle me this: Why do people buy quarter-inch drill bits? There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: “They don’t want quarter-inch bits. They want quarter-inch holes.” This is exactly what drives today’s best marketing videos. This notion suggests that as consumers, we aren’t after all the bells […]

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The Best Coworking Office Spaces in Australia
blog.hubspot.com

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses — and one of the biggest is finding office space to work your magic in. The […]

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The Future of Link-Building: Linkless Mentions for SEO
www.marketingprofs.com

For SEO, mentions of your brand that don’t include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. Read the full article at MarketingProfs

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The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter
blog.hubspot.com

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement — clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 interactions per tweet. Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet. That’s […]

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31 Call-to-Action Examples You Can't Help But Click
blog.hubspot.com

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). And it’s really important to guide your visitors through the buying journey […]

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How to Make a QR Code in 7 Easy Steps
blog.hubspot.com

How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. “Really? We’re talking about QR codes?” Fair reaction. […]

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Five Ways to Use Social for SEO and Vice Versa
www.marketingprofs.com

Social media and SEO are often viewed as mutually exclusive marketing practices. But that’s not so. Here are five ways that SEO marketers and social media managers can work together. Read the full article at MarketingProfs

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The True Meaning of Self-Awareness (& How to Tell If You're Actually Self-Aware)
blog.hubspot.com

Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness. And yet, as one study estimates, only 10-15% of people are truly self-aware. Luckily, self-awareness can be practiced […]

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