Search Engine Optimization (SEO)

5 Interview Questions to Assess Emotional Intelligence
blog.hubspot.com

Emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be the difference between a lasting agency-client […]

6
Like
Save
13 Logo Design Trends to Watch for in 2017 [Infographic]
blog.hubspot.com

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer […]

6
Like
Save
How to Determine the Ideal Hourly Rate to Charge Your Clients [Free Calculator]
blog.hubspot.com

If you’re a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seem like a high-stakes guessing game. […]

7
Like
Save
4 Education Marketing Trends to Keep an Eye on in 2017
blog.hubspot.com

Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live The powerhouse engagement stats for video content keep […]

5
Like
Save
The Ultimate Local SEO Guide [Infographic]
www.marketingprofs.com

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read the full article at MarketingProfs

6
Like
Save
Why You Need to Focus on Video Marketing in 2017 [Infographic]
blog.hubspot.com

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online […]

7
Like
Save
Why You Need to Focus on Video Marketing in 2017 [Infographic]
blog.hubspot.com

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online […]

6
Like
Save
How to Calculate Your Lead Generation Goals [Free Calculator]
blog.hubspot.com

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer […]

2
Like
Save
6 Phrases that Kill Your Credibility with Clients
blog.hubspot.com

Establishing credibility isn’t just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships. To help you avoid unintentionally damaging your credibility, we’ve compiled a list of six seemingly harmless phrases that can undermine your credibility and […]

3
Like
Save