Search Engine Optimization (SEO)

Your 2018 Technical SEO Checklist
www.marketingprofs.com

If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. Read the full article at MarketingProfs

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How to Reclaim an Unproductive Day in 6 Steps
blog.hubspot.com

Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That’s the sound of an unproductive day passing by. It’s the sound of any day, Monday through Friday, going to waste — where despite your best intentions, you just can’t seem to get moving, or get stuff done. It happens to all of us. Seriously. But what’s an otherwise […]

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat
blog.hubspot.com

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer […]

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
blog.hubspot.com

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

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Color Psychology in Marketing [Infographic]
blog.hubspot.com

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

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Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data
blog.hubspot.com

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there.  There are certainly worse ways to bother your coworkers than corporate jargon, but intentionally cutting them out of your daily conversations can only benefit your company’s overall culture and […]

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SEO Periodic Table of Link Building and Acquisition [Infographic]
www.marketingprofs.com

Even if you failed high school chemistry, you may still enjoy today’s infographic: a clean, easy-to-understand “periodic table” to help marketers sort through the noise of link acquisition for search engine optimization. Read the full article at MarketingProfs

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What Makes People Distrust Your Business? [Infographic]
blog.hubspot.com

Here’s the thing: Many, many businesses are perfectly trustworthy – including yours, we hope.  But in a world of events like headline-making data breaches, how do you get customers to see you that way? Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they […]

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How to Write Absolutely Addictive Articles
blog.hubspot.com

This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, […]

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