Search Engine Optimization (SEO)

What is Public Relations? The Definition of PR in 100 Words or Less
blog.hubspot.com

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. There’s an old saying: “Advertising is what you pay […]

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How to Calculate Your Business’s Break Even Point
blog.hubspot.com

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need
blog.hubspot.com

Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg’s congressional hearings. (Feel like catching up? Check out our coverage here.) This week, we continue to wade […]

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The Ultimate Guide to Instagram Hashtags for 2018
blog.hubspot.com

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great […]

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7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website
blog.hubspot.com

Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers. If you’re not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven […]

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Confirmed: Mark Zuckerberg to Appear Before Congress April 11
blog.hubspot.com

Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11. His testimony is rooted in the ongoing controversy over Facebook’s handling of its users’ data, which became the subject of global news after it was revealed that personal information was […]

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When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
www.marketingprofs.com

Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read the full article at MarketingProfs

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An Introduction to Black Hat SEO
blog.hubspot.com

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing […]

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59 Female Marketing and Growth Experts You Should be Following
blog.hubspot.com

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team’s Slack channel. It didn’t take long for someone to comment that barely one-fourth of the experts featured in the article were women. These types of influencer round-ups are all over the web, but very few of […]

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