Search Engine Optimization (SEO)

I Used Three Smart Speakers at the Same Time. Here's What Happened.
blog.hubspot.com

“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]

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No, You're Not Getting a Facebook Dislike Button (Yet)
blog.hubspot.com

If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button. It’s not like Facebook has ignored the cry for such a reaction option. In 2016, the social media channel rolled out five new Reactions buttons: Love, Haha, Wow, Angry, and Sad — the last of two are, well, more specific ways to […]

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Future-Proofing for Growth in the Age of AI
blog.hubspot.com

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]

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Five Common SEO Mistakes That Content Marketers Make
www.marketingprofs.com

SEO and content marketing, particularly blogging, are a powerful combination that can build your website’s authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here’s how you can avoid them. Read the full article at MarketingProfs

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The Surprising Relationship Between Stress and Creativity
blog.hubspot.com

Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive […]

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How to Become an Influencer in Your Industry
blog.hubspot.com

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That’s because most consumers, research shows, seek product and service recommendations from those who are, above […]

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Marketers' Top SEO Priorities for 2018
www.marketingprofs.com

Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. Read the full article at MarketingProfs

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3 Steps to Do Your Best Work, No Matter Where You Are in Your Career
blog.hubspot.com

I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management. Along the way, I’ve noticed the same few situational factors influence employee performance at work. They are: The ability to […]

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Use Design Thinking to Solve Your Toughest Marketing Challenges
blog.hubspot.com

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other […]

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