Search Engine Optimization (SEO)

Five Buzzworthy SEO Trends for 2019
www.marketingprofs.com

You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you’ve already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for … Read the full article […]

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Looking Back on Facebook's Murky 2018: Here's Why Users Are Sticking Around [New Data]
blog.hubspot.com

It’s fair to say that Facebook has experienced some turbulence in 2018. As the year draws to a close, looking back at the bumps in the road for Facebook over the past 11 months makes it difficult to believe that, well, it’s only been 11 months — to the point where It’s difficult to encapsulate the […]

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5 Guaranteed Ways to Boost Job Satisfaction on Your Team
blog.hubspot.com

To improve your team’s productivity, reduce turnover rates, and drive increased revenue for your company, it’s critical you take the time to focus on your employees’ job satisfaction. If you’re wary about the tangible benefits of job satisfaction, consider this — happiness has shown to increase employee productivity by at least 12%. Undoubtedly, your company […]

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What's a Finsta? We Explain This Confusing Instagram Trend
blog.hubspot.com

I first heard the term “Finsta” from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it “Finsta-worthy”. When I asked what she meant, she explained a “Finsta” is a fake Instagram, or a “Finstagram” (shortened for cool factor, probably). “But … Why do you need a fake Instagram […]

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WordPress SEO: The Ultimate Guide
blog.hubspot.com

Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are searching for gluten-free cafes in […]

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Why the New Google My Business App Makes for a Pivotal Marketing Moment
blog.hubspot.com

Earlier today, I saw a tweet that impressively captured the space between a proverbial rock and hard place where many marketers and small-to-midsize businesses (SMBs) might find themselves. The tweet was part of an ongoing conversation in response to a recent New York Times investigation of never-before-reported events that led to Facebook’s high-profile crises and missteps […]

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Earn My Attention, Don't Steal It [The Customer Code Series]
blog.hubspot.com

Editor’s note: This is the second post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Your time is precious. So is your customer’s. We know this is true, but we still somehow feel okay about stealing another person’s time and attention when we’re in a business […]

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How to Download and Save Facebook Videos
blog.hubspot.com

Over the past year, Facebook Watch has seen some significant success — since the start of 2018, total time spent watching videos in Watch has increased by 14x. Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes. It also provides content you can’t find anywhere else, like Huda Kattan’s behind-the-scenes […]

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How to Create a Quiz in 5 Minutes With Google Forms
blog.hubspot.com

Pop quizzes always seemed unnecessary and annoying during school. But in the working world, they can be quite useful — you can use quizzes to engage an audience or make sure your new employees understand team protocols. If you want to create a fun quiz for your audience or one that’ll test your new employees’ […]

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