Search Engine Optimization (SEO)

The Right Way to Do SEO [Flowchart]
www.marketingprofs.com

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read the full article at MarketingProfs

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Twitter CEO Live Streams Answers About the Social Network’s Health
blog.hubspot.com

Last week, Twitter CEO Jack Dorsey announced the company is soliciting applications from people who’d like to help study Twitter’s health as a platform for conversation. Or should we say, #health. Today, the CEO took to Periscope — Twitter’s live streaming video app — for a mobile panel of himself and three of his colleagues […]

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Why Your SEO and PPC Teams Must Work Together
www.marketingprofs.com

Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. Read the full article at MarketingProfs

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How Does the Instagram Algorithm Work?
blog.hubspot.com

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app. The algorithm needs to keep you scrolling. How does the Instagram Algorithm work? When deciding how high your post should show up […]

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The Ultimate Guide to Ranking #1 on YouTube
blog.hubspot.com

If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. The video has received over 57,000 views total, and more than 3,750 just within the past month. You might be […]

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How to Maximize Your Reach With Video SEO
www.marketingprofs.com

If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings. Read the full article at MarketingProfs

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15 Marketing Job Titles For the Skill Sets You Want at Your Company
blog.hubspot.com

There are some weird job titles cropping up across the globe, and I bet you’ll never guess what the most popular one was in the U.S. last year for that category. It was “rockstar” — followed closely by “guru” and “ninja.” You read that right. Ninja. Contrary to the images they conjure, these titles weren’t […]

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This Simple Diagram Will Help You Tell Better Brand Stories
blog.hubspot.com

Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]

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How to Lead Projects Even When You're Not the Boss
blog.hubspot.com

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]

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