Search Engine Optimization (SEO)

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
www.marketingprofs.com

We have entered a new age of search experience optimization–and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. Read the full article at MarketingProfs

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16 Creative Email Design Trends to Watch in 2017 [Infographic]
blog.hubspot.com

Change is the only constant. And email marketing is no exception to that.  Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers.  To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017’s […]

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How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
blog.hubspot.com

Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to grow […]

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The Public Apology Letter: 6 Brands That Nailed It
blog.hubspot.com

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called “The Real Housewives,” in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone’s feelings, for example, it’s more common for them […]

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How ADHD Gave This Tech Founder a Creative Advantage
blog.hubspot.com

“Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do in a day, every single day.” […]

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SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
blog.hubspot.com

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the […]

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What is Ad Tech and Why Should Agencies Care?
blog.hubspot.com

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to […]

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5 Services Your Agency Shouldn't Offer in 2017
blog.hubspot.com

The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide. The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden by other big players, obsolete tactics […]

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Eight SEO Trends to Expect in 2017 [Infographic]
www.marketingprofs.com

Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success. Read the full article at MarketingProfs

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