Search Engine Optimization (SEO)

7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website
blog.hubspot.com

Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers. If you’re not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven […]

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Confirmed: Mark Zuckerberg to Appear Before Congress April 11
blog.hubspot.com

Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11. His testimony is rooted in the ongoing controversy over Facebook’s handling of its users’ data, which became the subject of global news after it was revealed that personal information was […]

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When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
www.marketingprofs.com

Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read the full article at MarketingProfs

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An Introduction to Black Hat SEO
blog.hubspot.com

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing […]

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59 Female Marketing and Growth Experts You Should be Following
blog.hubspot.com

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team’s Slack channel. It didn’t take long for someone to comment that barely one-fourth of the experts featured in the article were women. These types of influencer round-ups are all over the web, but very few of […]

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The Top 12 SEO Tools of 2018
blog.hubspot.com

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open about that fact that they’re doing […]

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I Downloaded My Facebook Data and It Got Weird Fast
blog.hubspot.com

When I found out I could download my entire Facebook data file, the first thing I felt was fear. How far does it go back? What does it contain? Who has access to it? Will it make me feel old? The idea popped into my head among mounting headlines around the alleged misuse of personal Facebook […]

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18 Instagram Apps to Make Your Posts Stand Out
blog.hubspot.com

With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty […]

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What is a Snapchat Streak?
blog.hubspot.com

In my last internship, my manager told me a funny story about her 18 year-old brother after he visited the office one day. And it made me realize I officially don’t understand the teenage mind anymore. After meeting me for a mere two minutes, he wanted to add me — the only other person around […]

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