Search Engine Optimization (SEO)

Eight Simple SEO Mistakes Killing Your Content Marketing
www.marketingprofs.com

Search engines want to show the world your content, but not if you’ve made mistakes that undermine the user experience and search engines’ guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs

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E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]
www.marketingprofs.com

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. Read the full article at MarketingProfs

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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
blog.hubspot.com

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. […]

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Technical SEO 101: Get Your Websites Ranked on Google [Infographic]
www.marketingprofs.com

SEO success may start with great content, but it doesn’t end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. Read the full article at MarketingProfs

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The 10 Digital Fundraising KPIs Your Non-Profit Must Track
blog.hubspot.com

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, […]

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Marketing Video: SEO Basics and Quick Tips
www.marketingprofs.com

For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So… here are some SEO quick tips. Read the full article at MarketingProfs

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How Redesigning HubSpot.com Doubled Conversion Rates
blog.hubspot.com

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it. Like most major projects at […]

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Average Salaries of Common Inbound Marketing and SEO Jobs
www.marketingprofs.com

What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? Read the full article at MarketingProfs

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The State of Social Media Demographics: 2017 Benchmarks [Infographic]
blog.hubspot.com

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks at Nielsen […]

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