Search Engine Optimization (SEO)

How to Maximize Your Reach With Video SEO
www.marketingprofs.com

If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings. Read the full article at MarketingProfs

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15 Marketing Job Titles For the Skill Sets You Want at Your Company
blog.hubspot.com

There are some weird job titles cropping up across the globe, and I bet you’ll never guess what the most popular one was in the U.S. last year for that category. It was “rockstar” — followed closely by “guru” and “ninja.” You read that right. Ninja. Contrary to the images they conjure, these titles weren’t […]

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This Simple Diagram Will Help You Tell Better Brand Stories
blog.hubspot.com

Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]

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How to Lead Projects Even When You're Not the Boss
blog.hubspot.com

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]

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I Used Three Smart Speakers at the Same Time. Here's What Happened.
blog.hubspot.com

“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]

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No, You're Not Getting a Facebook Dislike Button (Yet)
blog.hubspot.com

If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button. It’s not like Facebook has ignored the cry for such a reaction option. In 2016, the social media channel rolled out five new Reactions buttons: Love, Haha, Wow, Angry, and Sad — the last of two are, well, more specific ways to […]

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Future-Proofing for Growth in the Age of AI
blog.hubspot.com

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]

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Five Common SEO Mistakes That Content Marketers Make
www.marketingprofs.com

SEO and content marketing, particularly blogging, are a powerful combination that can build your website’s authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here’s how you can avoid them. Read the full article at MarketingProfs

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The Surprising Relationship Between Stress and Creativity
blog.hubspot.com

Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive […]

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