Search Engine Optimization (SEO)

14 Video Production Tips to Enhance Quality and Drive Views
blog.hubspot.com

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and […]

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17 Examples of Fabulous Explainer Videos
blog.hubspot.com

Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. Even if […]

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20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen
blog.hubspot.com

“How long did you take to revise this?” “A couple of sec, I mean minutes … ” “Did you use any editing tools?” “Yes … the red and green squiggly lines in Word.” “Please tell me spell check is somehow broken. ” “ … I haven’t used that since 2008 … ” Whenever the internet […]

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10 YouTube Pre-Roll Ads You'll Actually Enjoy
blog.hubspot.com

You technically can’t skip these ads. But you wouldn’t want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive […]

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The Simple Test That Doubled Leads in One Week
blog.hubspot.com

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

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SEO Trends for 2017: How 12 Factors Impact Google Rankings
www.marketingprofs.com

The popularity of a website appears to be the most important factor Google’s search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article at MarketingProfs

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LSI Keywords for SEO: What You Need to Know
www.marketingprofs.com

As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs

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7 Leadership Resources for Any Stage of Your Career
blog.hubspot.com

Learning some things in life is relatively straightforward. Take knitting, for example — that’s typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive. Learning to lead others, on the other […]

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8 Signs of Emotional Intelligence in Leadership
blog.hubspot.com

We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — and then take over the world. And while AI is important and interesting, I’m going to ask you to put a pin in that so we can talk about […]

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