Search Engine Optimization (SEO)

13 Project Management Terms You Should Know [Infographic]
blog.hubspot.com

The legendary management consultant Peter Drucker once famously wrote, “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focus on the things with the […]

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Seven SEO Trends to Keep Up With in 2017 [Infographic]
www.marketingprofs.com

Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it’s time to get going, suggests an infographic that covers what we can expect in the SEO world this year. Read the full article at MarketingProfs

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Where We Are: The 2017 State of Content Marketing [Infographic]
blog.hubspot.com

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

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What Do Snapchat Emojis Mean?
blog.hubspot.com

There are hundreds of emojis available on iOS and Android mobile device keyboards. Everything from tacos to national flags to artists is represented in cartoon emoji form. But let’s be real here: Most of us just use the same few emojis over and over. If you know me, you know I love two things more […]

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The Beginner's Guide to Conversion Rate Optimization (CRO)
blog.hubspot.com

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on […]

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The Most Searched Agency Services, According to the Time of Year [New Data]
blog.hubspot.com

According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition. These search trends, based on seasonality, come down to […]

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Help! My Brand Went Viral: 12 Small Brands That Made It Big
blog.hubspot.com

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to […]

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Eight Simple SEO Mistakes Killing Your Content Marketing
www.marketingprofs.com

Search engines want to show the world your content, but not if you’ve made mistakes that undermine the user experience and search engines’ guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs

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E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]
www.marketingprofs.com

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. Read the full article at MarketingProfs

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