Search Engine Optimization (SEO)

The True Meaning of Self-Awareness (& How to Tell If You're Actually Self-Aware)
blog.hubspot.com

Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness. And yet, as one study estimates, only 10-15% of people are truly self-aware. Luckily, self-awareness can be practiced […]

8
Like
Save
Happy Customers Are the Biggest Marketing Opportunity of 2018
blog.hubspot.com

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing […]

3
Like
Save
Facebook Will Require Issue-Based Ads to Be Labeled
blog.hubspot.com

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Today, Axios reports that the latest suite of changes is coming: this time, in the form of required […]

8
Like
Save
The Ultimate Guide to Google My Business
blog.hubspot.com

What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. If you’re just getting […]

7
Like
Save
How to Delete Your Facebook Account, Group, or Page [Easy Guide]
blog.hubspot.com

There are a lot of reasons you might be thinking about deleting your Facebook account — perhaps you think you spend too much time on it and want to take a social media cleanse, or maybe you and your friends have already stopped using it, so there’s no reason to keep it around. It’s important […]

5
Like
Save
What is Public Relations? The Definition of PR in 100 Words or Less
blog.hubspot.com

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. There’s an old saying: “Advertising is what you pay […]

10
Like
Save
How to Calculate Your Business’s Break Even Point
blog.hubspot.com

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]

5
Like
Save
Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need
blog.hubspot.com

Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg’s congressional hearings. (Feel like catching up? Check out our coverage here.) This week, we continue to wade […]

8
Like
Save
The Ultimate Guide to Instagram Hashtags for 2018
blog.hubspot.com

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great […]

7
Like
Save