Search Engine Optimization (SEO)

How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged
www.marketingprofs.com

How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems. Read the full article at MarketingProfs

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15 Proven Methods for Increasing Organic Traffic in 2017
www.marketingprofs.com

Instead of hypothetical ways that might increase your site’s organic traffic, here are proven approaches that 17 SEO experts themselves use. Read the full article at MarketingProfs

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13 Project Management Terms You Should Know [Infographic]
blog.hubspot.com

The legendary management consultant Peter Drucker once famously wrote, “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focus on the things with the […]

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Seven SEO Trends to Keep Up With in 2017 [Infographic]
www.marketingprofs.com

Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it’s time to get going, suggests an infographic that covers what we can expect in the SEO world this year. Read the full article at MarketingProfs

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Where We Are: The 2017 State of Content Marketing [Infographic]
blog.hubspot.com

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

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What Do Snapchat Emojis Mean?
blog.hubspot.com

There are hundreds of emojis available on iOS and Android mobile device keyboards. Everything from tacos to national flags to artists is represented in cartoon emoji form. But let’s be real here: Most of us just use the same few emojis over and over. If you know me, you know I love two things more […]

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The Beginner's Guide to Conversion Rate Optimization (CRO)
blog.hubspot.com

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on […]

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The Most Searched Agency Services, According to the Time of Year [New Data]
blog.hubspot.com

According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition. These search trends, based on seasonality, come down to […]

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Help! My Brand Went Viral: 12 Small Brands That Made It Big
blog.hubspot.com

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to […]

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