Search Engine Optimization (SEO)

The Top 12 SEO Tools of 2018
blog.hubspot.com

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open about that fact that they’re doing […]

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I Downloaded My Facebook Data and It Got Weird Fast
blog.hubspot.com

When I found out I could download my entire Facebook data file, the first thing I felt was fear. How far does it go back? What does it contain? Who has access to it? Will it make me feel old? The idea popped into my head among mounting headlines around the alleged misuse of personal Facebook […]

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18 Instagram Apps to Make Your Posts Stand Out
blog.hubspot.com

With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty […]

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What is a Snapchat Streak?
blog.hubspot.com

In my last internship, my manager told me a funny story about her 18 year-old brother after he visited the office one day. And it made me realize I officially don’t understand the teenage mind anymore. After meeting me for a mere two minutes, he wanted to add me — the only other person around […]

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The Right Way to Do SEO [Flowchart]
www.marketingprofs.com

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read the full article at MarketingProfs

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Twitter CEO Live Streams Answers About the Social Network’s Health
blog.hubspot.com

Last week, Twitter CEO Jack Dorsey announced the company is soliciting applications from people who’d like to help study Twitter’s health as a platform for conversation. Or should we say, #health. Today, the CEO took to Periscope — Twitter’s live streaming video app — for a mobile panel of himself and three of his colleagues […]

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Why Your SEO and PPC Teams Must Work Together
www.marketingprofs.com

Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. Read the full article at MarketingProfs

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How Does the Instagram Algorithm Work?
blog.hubspot.com

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app. The algorithm needs to keep you scrolling. How does the Instagram Algorithm work? When deciding how high your post should show up […]

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The Ultimate Guide to Ranking #1 on YouTube
blog.hubspot.com

If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. The video has received over 57,000 views total, and more than 3,750 just within the past month. You might be […]

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