Search Engine Optimization (SEO)

The Beginner's Guide to Conversion Rate Optimization (CRO)
blog.hubspot.com

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on […]

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The Most Searched Agency Services, According to the Time of Year [New Data]
blog.hubspot.com

According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition. These search trends, based on seasonality, come down to […]

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Help! My Brand Went Viral: 12 Small Brands That Made It Big
blog.hubspot.com

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to […]

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Eight Simple SEO Mistakes Killing Your Content Marketing
www.marketingprofs.com

Search engines want to show the world your content, but not if you’ve made mistakes that undermine the user experience and search engines’ guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs

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E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]
www.marketingprofs.com

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. Read the full article at MarketingProfs

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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
blog.hubspot.com

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. […]

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Technical SEO 101: Get Your Websites Ranked on Google [Infographic]
www.marketingprofs.com

SEO success may start with great content, but it doesn’t end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. Read the full article at MarketingProfs

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The 10 Digital Fundraising KPIs Your Non-Profit Must Track
blog.hubspot.com

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, […]

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Marketing Video: SEO Basics and Quick Tips
www.marketingprofs.com

For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So… here are some SEO quick tips. Read the full article at MarketingProfs

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