Search Engine Optimization (SEO)

How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
blog.hubspot.com

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

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Color Psychology in Marketing [Infographic]
blog.hubspot.com

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

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Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data
blog.hubspot.com

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there.  There are certainly worse ways to bother your coworkers than corporate jargon, but intentionally cutting them out of your daily conversations can only benefit your company’s overall culture and […]

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SEO Periodic Table of Link Building and Acquisition [Infographic]
www.marketingprofs.com

Even if you failed high school chemistry, you may still enjoy today’s infographic: a clean, easy-to-understand “periodic table” to help marketers sort through the noise of link acquisition for search engine optimization. Read the full article at MarketingProfs

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What Makes People Distrust Your Business? [Infographic]
blog.hubspot.com

Here’s the thing: Many, many businesses are perfectly trustworthy – including yours, we hope.  But in a world of events like headline-making data breaches, how do you get customers to see you that way? Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they […]

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How to Write Absolutely Addictive Articles
blog.hubspot.com

This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, […]

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How to Tell if Your Facebook Campaign Was Actually Worth It
blog.hubspot.com

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. […]

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9 Smart Strategies for Working With Difficult People [Infographic]
blog.hubspot.com

The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers. We’ve all encountered a difficult colleague in some form or another. In fact, experts estimate that between 6o and 80 percent of reported difficulties at work are caused primarily by strained relationships with coworkers. Research shows that getting along with the […]

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The 6 Key Marketing Metrics Your CEO Actually Cares About
blog.hubspot.com

Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line […]

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