Search Engine Optimization (SEO)

6 AI Startups We're Keeping an Eye On
blog.hubspot.com

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.” “Well, I have bad news […]

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger
blog.hubspot.com

I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own.    Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Some inch their way to consistency by securing one, […]

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]
blog.hubspot.com

“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might, especially […]

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How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged
www.marketingprofs.com

How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems. Read the full article at MarketingProfs

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15 Proven Methods for Increasing Organic Traffic in 2017
www.marketingprofs.com

Instead of hypothetical ways that might increase your site’s organic traffic, here are proven approaches that 17 SEO experts themselves use. Read the full article at MarketingProfs

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13 Project Management Terms You Should Know [Infographic]
blog.hubspot.com

The legendary management consultant Peter Drucker once famously wrote, “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focus on the things with the […]

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Seven SEO Trends to Keep Up With in 2017 [Infographic]
www.marketingprofs.com

Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it’s time to get going, suggests an infographic that covers what we can expect in the SEO world this year. Read the full article at MarketingProfs

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Where We Are: The 2017 State of Content Marketing [Infographic]
blog.hubspot.com

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

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What Do Snapchat Emojis Mean?
blog.hubspot.com

There are hundreds of emojis available on iOS and Android mobile device keyboards. Everything from tacos to national flags to artists is represented in cartoon emoji form. But let’s be real here: Most of us just use the same few emojis over and over. If you know me, you know I love two things more […]

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