Search Engine Optimization (SEO)

31 Call-to-Action Examples You Can't Help But Click
blog.hubspot.com

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). And it’s really important to guide your visitors through the buying journey […]

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How to Make a QR Code in 7 Easy Steps
blog.hubspot.com

How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. “Really? We’re talking about QR codes?” Fair reaction. […]

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Five Ways to Use Social for SEO and Vice Versa
www.marketingprofs.com

Social media and SEO are often viewed as mutually exclusive marketing practices. But that’s not so. Here are five ways that SEO marketers and social media managers can work together. Read the full article at MarketingProfs

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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary
blog.hubspot.com

Choosing your career path is arguably the most important decision of your life. But how do you know what a job is actually like if you’ve never had any experience working it? If you landed on this blog post, you’re probably considering a career in public relations. The work definitely appeals to you, but you’re […]

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The True Meaning of Self-Awareness (& How to Tell If You're Actually Self-Aware)
blog.hubspot.com

Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness. And yet, as one study estimates, only 10-15% of people are truly self-aware. Luckily, self-awareness can be practiced […]

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Happy Customers Are the Biggest Marketing Opportunity of 2018
blog.hubspot.com

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing […]

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Facebook Will Require Issue-Based Ads to Be Labeled
blog.hubspot.com

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Today, Axios reports that the latest suite of changes is coming: this time, in the form of required […]

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The Ultimate Guide to Google My Business
blog.hubspot.com

What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. If you’re just getting […]

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How to Delete Your Facebook Account, Group, or Page [Easy Guide]
blog.hubspot.com

There are a lot of reasons you might be thinking about deleting your Facebook account — perhaps you think you spend too much time on it and want to take a social media cleanse, or maybe you and your friends have already stopped using it, so there’s no reason to keep it around. It’s important […]

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