Search Engine Optimization (SEO)

5 Mistakes That Will Bankrupt Your Agency
blog.hubspot.com

These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to make a living — for yourself, your family, and your employees. And no matter how […]

5
Like
Save
How We Booked Over 200 Meetings With a Single Email Send
blog.hubspot.com

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wondered if there was a way […]

9
Like
Save
Marketers: This Is Why We Can’t Have Nice Things
blog.hubspot.com

The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer […]

8
Like
Save
Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
www.marketingprofs.com

Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Read the full article at MarketingProfs

4
Like
Save
14 Video Production Tips to Enhance Quality and Drive Views
blog.hubspot.com

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and […]

2
Like
Save
17 Examples of Fabulous Explainer Videos
blog.hubspot.com

Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. Even if […]

6
Like
Save
20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen
blog.hubspot.com

“How long did you take to revise this?” “A couple of sec, I mean minutes … ” “Did you use any editing tools?” “Yes … the red and green squiggly lines in Word.” “Please tell me spell check is somehow broken. ” “ … I haven’t used that since 2008 … ” Whenever the internet […]

8
Like
Save
10 YouTube Pre-Roll Ads You'll Actually Enjoy
blog.hubspot.com

You technically can’t skip these ads. But you wouldn’t want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive […]

10
Like
Save
The Simple Test That Doubled Leads in One Week
blog.hubspot.com

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

2
Like
Save