Search Engine Optimization (SEO)

10 YouTube Pre-Roll Ads You'll Actually Enjoy
blog.hubspot.com

You technically can’t skip these ads. But you wouldn’t want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive […]

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The Simple Test That Doubled Leads in One Week
blog.hubspot.com

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

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SEO Trends for 2017: How 12 Factors Impact Google Rankings
www.marketingprofs.com

The popularity of a website appears to be the most important factor Google’s search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article at MarketingProfs

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LSI Keywords for SEO: What You Need to Know
www.marketingprofs.com

As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs

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7 Leadership Resources for Any Stage of Your Career
blog.hubspot.com

Learning some things in life is relatively straightforward. Take knitting, for example — that’s typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive. Learning to lead others, on the other […]

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8 Signs of Emotional Intelligence in Leadership
blog.hubspot.com

We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — and then take over the world. And while AI is important and interesting, I’m going to ask you to put a pin in that so we can talk about […]

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6 AI Startups We're Keeping an Eye On
blog.hubspot.com

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.” “Well, I have bad news […]

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger
blog.hubspot.com

I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own.    Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Some inch their way to consistency by securing one, […]

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]
blog.hubspot.com

“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might, especially […]

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