With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Despite the revolving door of new algorithms and search engine policies, the fundamentals
This post originally appeared on Up & to the Right, a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data […]
Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model.
“But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I’m going to fight you on this one because, hey, I’m a B2B […]
Remember that day when Google encrypted all keyword data without telling anyone? Yeah, that sucked. For marketers especially, it was a sad, sad day. But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we […]
Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.
Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous. A big reason that the impact of these changes
I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. (Okay, maybe I will be spoiling it a bit. Sorry.)
Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn’t be converting our websitevisitors or social media fans into actual leads for our […]