I’m gonna be straight with you: Google Analytics is a beast. I’ve been learning and using it for over two years, but I’m still discovering new (or at least new to me) tools and reports that I should be using. With nearly a gazillion reports (okay, I’m kind of exaggerating here), it’s easy to feel overwhelmed when you’re […]
When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]
Yesterday, Google announced a new program, “Giving Through Glass,” that will have five nonprofits use its exclusive Google Glass product to promote transparency and offer insight into the organizations’ everyday work — an intriguing project that could offer a guide for other nonprofits out there.
I recently attended a fireside chat with Ramit Sethi, personal finance advisor and author of New York Times Bestseller I Will Teach You To Be Rich. Sethi combines behavioral psychology, market research, and analytical testing to delve deep into the minds of his target audience and consumers, and has built a multimillion-dollar business on it.
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can.
As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing, sales, and insider tips. We even added a features-focused section (Up and to the Right) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I […]
If I had to take a guess, I’d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Your boss is convincing. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Because of the way they are laid out, […]
Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it’s not just your face — it’s also your name, reviews, recommendations, and endorsements.