The age of context is among us, folks. If you haven’t been beaten over the head with this message yet, context marketing is all about providing the right content to the right visitors at the right time. But according to a survey report from Yesmail Interactive and Infogroup Targeting
We all know the saying “a picture is worth a thousand words,” and that visual content makes our marketing even more impactful. We also know that “imitation is the sincerest form of flattery,” so we were totally blushing when we heard about Facebook’s latest announcement.
When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.
Homepages are the online version of a handshake at a networking event. At an event, you’ve gathered up the courage to approach someone else there to strike up casual conversion, and you’ve got one shot to make a great first impression: the handshake. But there’s actually a lot more to the handshake than you might […]
INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll
You’ve heard it before and you’ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. … And that’s because visual content works.
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter’s latest social TV moves, a GIF library from Reddit, the latest community management gaffe… this time from Domino’s, and when to Vine vs. when to Instagram. Also, if you’re a Breaking Bad fan, we’ll wrap up with a treat just … Read the full article […]
It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce.
Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. Over the next 15 years, Jobs led the most amazing turnaround in corporate […]