Reputation Management Archives - Page 69 of 72 - Internet Marketing Chicago

Community Managers: Salaries, Skill-Sets, and Experience Levels
www.marketingprofs.com

Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to a recent report. Read the full article at MarketingProfs

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The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)
www.marketingprofs.com

The recognition of digital user interface’s importance seems to be slowly sinking into corporate culture the way “brand” did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they … Read the full article […]

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Brand Reputation Management: Your Seven-Point Game Plan
www.marketingprofs.com

Despite its current popularity, brand reputation management is not a new concept, but today it’s about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address. Read the full article at MarketingProfs

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
blog.hubspot.com

Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.

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Copyright Law on the Internet Is a Total Train Wreck Right Now
blog.hubspot.com

I’m going to tell you a little story, but before I do, a warning: It ain’t pretty. It’s a perfectly fine Thursday afternoon. I’m going about my business, happily editing a blog post, when I get an email from the head of HubSpot’s legal department. Oh boy. 

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Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
blog.hubspot.com

This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?

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Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook
blog.hubspot.com

Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
blog.hubspot.com

If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then […]

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Has Social Media Marketing Lost Its Way?
blog.hubspot.com

The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up — one that was at […]

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