Oracle’s recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation. Read the full article at MarketingProfs
With an estimated 10,000 people killed in the Central Philippines islands and almost 80% of structures in the typhoon’s path destroyed, life is brought to a standstill for hundreds of thousands displaced people. There are many organizations that have already moved into action to raise money and supply help and goods to those affected by […]
I love me a good infographic — especially when it’s an infographic about infographics. So when I came across this awesome one from Socially Sorted, I had to give it some love. And the “7 Superpowers of a Knockout Infographic” infographic doesn’t just spew out some stats about infographic usage. It actually supplies some great […]
I’m gonna be straight with you: Google Analytics is a beast. I’ve been learning and using it for over two years, but I’m still discovering new (or at least new to me) tools and reports that I should be using. With nearly a gazillion reports (okay, I’m kind of exaggerating here), it’s easy to feel overwhelmed when you’re […]
When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]
Yesterday, Google announced a new program, “Giving Through Glass,” that will have five nonprofits use its exclusive Google Glass product to promote transparency and offer insight into the organizations’ everyday work — an intriguing project that could offer a guide for other nonprofits out there.
I recently attended a fireside chat with Ramit Sethi, personal finance advisor and author of New York Times Bestseller I Will Teach You To Be Rich. Sethi combines behavioral psychology, market research, and analytical testing to delve deep into the minds of his target audience and consumers, and has built a multimillion-dollar business on it.
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can.
As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing, sales, and insider tips. We even added a features-focused section (Up and to the Right) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I […]