It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to […]
New Year’s Day is right around the corner. For some that could mean going to the gym on the regular. For others it may mean going on that diet you’ve been avoiding. But when you put your marketing hat on in 2014, what is it you’ll be working on?
We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven’t explained the connection between blogging and SEO in-depth for a long
So, you spent the last three and a half years studying the Civil War, cognitive psychology, Japanese poetry, and Russian literature. Now you’re about to graduate — and s#!%’s getting real. You’ve gotta finally start thinking of an answer to that question that’s been on your mind the past few semesters: What will I do […]
One of the (true) stereotypes about inbound marketers is that we’re an analytical bunch. We like quantifiable data and metrics and benchmarks and statistics. We like concrete evidence to support our conclusions. Well, we’ve got a number of stats that inbound marketers simply can’t ignore.
So you’ve decided to set up a Facebook page for your company. You’ve heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and customers to roll in, you’ve got […]
This blog post is part of the #GreatDebate series on content ownership. Learn more about the debate here. Employees should have as much ownership over the content they create as the companies that pay them to create it. Yet in our work-for-hire culture, the notion that an employer would
Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with […]
Some interesting news popped up in my Facebook News Feed this morning — this time, via The Washington Times. Apparently, cable companies are looking to do some particularly invasive market research to learn how to better target ads. Their methodology? Putting recording devices — both