Reputation Management Archives - Page 66 of 73 - Internet Marketing Chicago

A Simple Formula for Writing Kick-Ass Titles
blog.hubspot.com

Look, I said ass. And in a minute, you’ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post’s comments section … hence me writing this here post.

4
Like
Save
Blog SEO for the Modern Marketer: How to Optimize Your Posts
blog.hubspot.com

With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Despite the revolving door of new algorithms and search engine policies, the fundamentals

9
Like
Save
Is Google Abusing Its Monopoly Power?
blog.hubspot.com

This post originally appeared on Up & to the Right, a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data […]

10
Like
Save
Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
blog.hubspot.com

Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model.

3
Like
Save
10 Ways to Make Your Content More Fun to Read
blog.hubspot.com

“But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I’m going to fight you on this one because, hey, I’m a B2B […]

5
Like
Save
How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
blog.hubspot.com

Remember that day when Google encrypted all keyword data without telling anyone? Yeah, that sucked. For marketers especially, it was a sad, sad day. But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we […]

4
Like
Save
8 Ways to Engage Alumni With Google Hangouts
blog.hubspot.com

Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.

5
Like
Save
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
blog.hubspot.com

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous.  A big reason that the impact of these changes

6
Like
Save
8 Ways You're Killing Your Content [SlideShare]
blog.hubspot.com

I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. (Okay, maybe I will be spoiling it a bit. Sorry.)

5
Like
Save