Reputation Management Archives - Page 63 of 64 - Internet Marketing Chicago

A Simple Explanation of the Math Behind 7 Common Marketing Metrics
blog.hubspot.com

There’s this misconception that marketers don’t know how to do math. Instead of debating whether there’s any validity to that statement (because that debate is ridiculous), let’s help any marketers out there that aren’t confident in their math skills. How? I figured we could start by explaining the math behind some common metrics we use […]

8
Like
Save
How a 24-Hour Marketing Push Could Transform Your Nonprofit’s Fundraising Strategy
blog.hubspot.com

Newsjacking may sound like a dirty word, but in these cases, it’s definitely being done for good. Being that today is World Water Day, we found it very relevant to highlight some nonprofits and companies that are trying something different to raise a ton of money, via one dedicated day of fundraising.

7
Like
Save
How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages
blog.hubspot.com

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. The good […]

8
Like
Save
25 Things You'll Have to Explain to Your Kids About Marketing One Day
blog.hubspot.com

You can’t deny it: Marketing changes a mile a minute. Just think about how different things were 10, even 5 years ago! So when we recently discovered BuzzFeed’s list of 25 things you’ll have to explain to your kids one day, we thought it was just begging us to create a marketing parody. So we […]

8
Like
Save
A Stress-Free Approach to Adopting New Marketing Technologies
blog.hubspot.com

The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that […]

8
Like
Save
8 Useful Tools for Identifying and Connecting With Prospects
blog.hubspot.com

Ah, the elusive prospect. You know they’re out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke ‘em with […]

9
Like
Save
How to Design a Site Structure Visitors AND Search Engines Love
blog.hubspot.com

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service, sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it […]

7
Like
Save
60 Memorable Tweets from Content Marketing World Sydney 2013 [Day 1]
feedproxy.google.com

The Content Marketing Institute team could not be more excited to be in Sydney for Content Marketing World! The first full day of sessions was a blast, and our heads are spinning with so much great information. If you were not able to attend, here are some of our favorite highlights — in tweetable form. […]

2
Like
Save
Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week
blog.hubspot.com

Social media is quite the valuable tool in an inbound marketer’s tool belt. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media […]

10
Like
Save