The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. No? Well, there’s always room for a new tradition.
Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that […]
Twitter is a cool platform, but it’s got some problems. It’s just so cluttered, you know? There’s so much content, and it’s so text-based, it’s pretty hard to get people excited about scrolling through that hectic Twitter timeline. But Twitter gets it. And I think that’s why we’ve been seeing so much experimentation on their
Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to a recent report. Read the full article at MarketingProfs
The recognition of digital user interface’s importance seems to be slowly sinking into corporate culture the way “brand” did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they … Read the full article […]
Despite its current popularity, brand reputation management is not a new concept, but today it’s about actively managing the references, conversations, and feedback that typically occur online. Here are seven key areas you should address. Read the full article at MarketingProfs
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.
I’m going to tell you a little story, but before I do, a warning: It ain’t pretty. It’s a perfectly fine Thursday afternoon. I’m going about my business, happily editing a blog post, when I get an email from the head of HubSpot’s legal department. Oh boy.
This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?