Reputation Management Archives - Page 62 of 68 - Internet Marketing Chicago

8 Ways to Engage Alumni With Google Hangouts
blog.hubspot.com

Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.

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Why You Should Stop Using Google Rankings as Your Primary SEO KPI
blog.hubspot.com

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous.  A big reason that the impact of these changes

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8 Ways You're Killing Your Content [SlideShare]
blog.hubspot.com

I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. (Okay, maybe I will be spoiling it a bit. Sorry.)

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50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
blog.hubspot.com

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn’t be converting our websitevisitors or social media fans into actual leads for our […]

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
blog.hubspot.com

Warning: This isn’t one of those happy news updates that opens up new doors for your marketing — like Facebook announcing embedded posts. Nope — this is one that’s going to actually close some doors for you. And like Peter Griffin says, it’s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a […]

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Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
blog.hubspot.com

We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual … only to have it interrupt (and potentially piss off) its “target audience” and then not have any definitive metrics to prove that the ad even worked in the first place. 

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Can You Ever Really Scale Social Media Marketing?
blog.hubspot.com

Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing. Me: Hi Alisa! Thanks for […]

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6 Lessons to Help You Launch a Product Like Apple
blog.hubspot.com

For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it.  I’m talking about Apple, which yesterday held a long-awaited and widely covered event in […]

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Five Big Trends for Corporate Events
www.marketingprofs.com

Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead. Read the full article at MarketingProfs

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