Reputation Management Archives - Page 62 of 64 - Internet Marketing Chicago

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
blog.hubspot.com

If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then […]

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Has Social Media Marketing Lost Its Way?
blog.hubspot.com

The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up — one that was at […]

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Yes, You Can Be in the News Business, and Here’s How
blog.hubspot.com

If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs.

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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
blog.hubspot.com

If you’re anything like me, you love LinkedIn not just for all its awesome marketing tools, but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone’s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy.

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Demystifying How Facebook’s EdgeRank Algorithm Works [INFOGRAPHIC]
blog.hubspot.com

Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood.  But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages.

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Managing Online Reputation: What to Listen for, and Where
www.marketingprofs.com

The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. Read the full article at MarketingProfs

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Big Disconnect: Only 12% Implementing Big Data Strategy
www.marketingprofs.com

Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia. Read the full article at MarketingProfs

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Half of Financial Advisers Have Used Social Media to Convert Clients
www.marketingprofs.com

Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management. Read the full article at […]

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Why the Blog Post Is the New Ad Unit
blog.hubspot.com

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.

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