Reputation Management Archives - Page 6 of 64 - Internet Marketing Chicago

Are You an Intelligent Marketer? [Infographic]
blog.hubspot.com

Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it […]

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The Essential Artificial Intelligence Glossary for Marketers
blog.hubspot.com

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to […]

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104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
blog.hubspot.com

As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease — even if they’re using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are […]

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46 Facts Every Entrepreneur Needs To Know [Infographic]
blog.hubspot.com

Popular culture makes entrepreneurship seem very appealing. Between “Shark Tank,” “Joy,” and “The Social Network,” it can be hard to deduce what the experience of founding and running your own business is truly like. The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a […]

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How to Plan a Content Marketing Strategy: A Start-to-Finish Guide
blog.hubspot.com

Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017. Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content […]

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What We Learned From Our First Year on Medium
blog.hubspot.com

Editor’s Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. […]

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20 Stunning Examples of Brand Style Guides
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

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How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]
blog.hubspot.com

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn. […]

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips
blog.hubspot.com

Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on where you are in your career, […]

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