Reputation Management Archives - Page 5 of 66 - Internet Marketing Chicago

Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]
www.marketingprofs.com

Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn’t always easy. Here are responses to five common objections to employee advocacy. Read the full article at MarketingProfs

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5 Examples of Creative Shoppable Content from Brands
blog.hubspot.com

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, […]

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These 7 Brands Take Personalized Marketing to a New Level
blog.hubspot.com

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series […]

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7 Steps to Documenting a Content Marketing Strategy That Works
blog.hubspot.com

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that having and documenting […]

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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
blog.hubspot.com

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% […]

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Easter Eggs: 10 of the Internet's Best Hidden Gems
blog.hubspot.com

Sometimes, it seems like the internet is full of tedium — waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it’s also full of really cool nuggets, thanks to the clever developers who make it their mission to put the curiosity […]

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
blog.hubspot.com

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant […]

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What is Bounce Rate? (And How Can I Fix Mine?)
blog.hubspot.com

Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when […]

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Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution
www.marketingprofs.com

If you’ve decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you’ve never had any comparable tools before, your job may be harder, especially if budgets are tight. Read the full article at MarketingProfs

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