Reputation Management Archives - Page 4 of 76 - Internet Marketing Chicago

7 Comma Rules Every Writer Should Know
blog.hubspot.com

In the beginning of 2018, one missing comma in a Maine state law cost Oakhurst Dairy five million dollars. The absence of the Oxford comma made two overtime-exempt tasks, packing and distributing food products, read like one activity, so any worker who distributed but didn’t pack any food products or vice versa sued the dairy company […]

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5 Predictions for Facebook's Big VR Event
blog.hubspot.com

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook’s annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Some have argued that the investment has yet to show any truly measurable return for Facebook, perhaps because […]

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Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need
blog.hubspot.com

The summer might be coming to an end, but the Big Tech community is still hot with news around Google’s meaning-based algorithm update, social media leaders’ upcoming Senate appearance, and more from just this past week. Oh, and Facebook might be making a real difference against misinformation. It’s our Wednesday tech news roundup, and we’re […]

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The Ultimate Guide to Storytelling
blog.hubspot.com

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? […]

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The Ultimate Guide to Video Marketing
blog.hubspot.com

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According […]

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Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]
www.marketingprofs.com

Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World. Read the full article at MarketingProfs

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Today, Apple Told Us: It's About More Than a New iPhone
blog.hubspot.com

Nearly a year ago today, I wrote a story titled, “Yesterday’s Apple Event Was as Bananas as We Expected.” The topic, of course, was Apple’s 2017 fall launch day: the annual press event held by the company where it announces the year’s major lineup of new mobile devices, features, and gadgets.  The event is known, […]

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27 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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Everything We've Discovered About Instagram's Secret Shadowban
blog.hubspot.com

When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren’t […]

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