Reputation Management Archives - Page 2 of 63 - Internet Marketing Chicago

15 Questions to Make You a More Empathic Person
blog.hubspot.com

We know empathy — the ability to understand and relate to the emotions of others — is a core competency of creativity, leadership, and being an all-around happy, successful person. Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more […]

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Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors
blog.hubspot.com

If you’ve spent time in front of a television lately, you’re probably familiar with the formula for many women’s razor ads: A woman shaves and gets glowing legs that attract positive attention from her male counterpart. You can see the formula at work here, here, and here. If you roll your eyes when you watch […]

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Online Reputation Manager Reveals Key ORM Process Details
www.marketingprofs.com

Go figure… The online reputation management industry has an image problem. So it’s time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won’t see anywhere in public, not even at conferences. Read the full article at MarketingProfs

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7 of the Best Mother's Day Ads We've Ever Seen
blog.hubspot.com

Sometime in early May each year, search volume for “When is Mother’s Day” begins to reach a panicked spike. Consider this article your official reminder: Mother’s Day is this Sunday (May 14th), and we have a selection of hilarious and heartwarming ads about moms to get you in the spirit. From a lighthearted garden gathering […]

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The Best Schedules for Productivity (No Matter What Time You Wake Up)
blog.hubspot.com

If you’re a lover of sleeping in and staying up late like I am, titles such as the ones below might stress you out. “The Morning Habits of 5 Fortune 500 CEOs” “Why These Startup Founders Swear by Exercising in the Morning” “Train Yourself to Be a Morning Person” To all the early birds out […]

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Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]
www.marketingprofs.com

Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn’t always easy. Here are responses to five common objections to employee advocacy. Read the full article at MarketingProfs

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5 Examples of Creative Shoppable Content from Brands
blog.hubspot.com

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, […]

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These 7 Brands Take Personalized Marketing to a New Level
blog.hubspot.com

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series […]

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7 Steps to Documenting a Content Marketing Strategy That Works
blog.hubspot.com

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that having and documenting […]

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