Reputation Management Archives - Internet Marketing Chicago

How to Add a Text Box in Google Docs [FAQ]
blog.hubspot.com

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional — which is particularly important if you’re sharing the Doc with colleagues. If you need to […]

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The Ultimate Guide to Marketing Jobs
blog.hubspot.com

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do […]

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Regression Analysis 101: How to Find Out How Fast Your Blog Is Growing
blog.hubspot.com

Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. I check out traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip in pageviews, I can quickly react. Other times, […]

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The Ultimate Guide to Internet Marketing
blog.hubspot.com

Internet use is increasing worldwide every day — in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums […]

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How Job Candidates Evaluate Potential Employers
www.marketingprofs.com

Job candidates say the factors most damaging to a potential employer’s brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read the full article at MarketingProfs

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Rational Decision Making: The 7-Step Process for Making Logical Decisions
blog.hubspot.com

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel […]

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Tool Overload is Slowing Your Marketing Team Down
blog.hubspot.com

Marketing teams tend to pick up a new tool for every problem. An email marketing tool here, an ads tool there, a CRM somewhere else. Before you know it, accomplishing your daily tasks requires you to navigate a tangled, borderline incomprehensible web of point solutions, free trials, and complex, custom integrations that stall out when […]

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How to Write a LinkedIn Recommendation in 2018 [Quick Tip]
blog.hubspot.com

“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this […]

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The Dunning Kruger Effect: Why Your Coworkers Believe They're Way Smarter Than They Actually Are
blog.hubspot.com

If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be. Let’s say you work at a software company, and you need to give Karen, your newest software developer, a performance review. Karen’s exceptionally good at developing code, but she lacks a few critical programming skills. That’s okay — you […]

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