Reputation Management Archives - Internet Marketing Chicago

What Influences Consumers to Purchase From Marketing Emails?
www.marketingprofs.com

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs

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Onboarding Checklist: A 90-Day Framework for Content Teams
blog.hubspot.com

Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all […]

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Which Fictional Boss Are You? [Flowchart]
blog.hubspot.com

I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show.  The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a […]

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The Most Important Skills for B2B Tech Marketers
www.marketingprofs.com

B2B technology marketers say “soft” abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. Read the full article at MarketingProfs

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The Best of B2B Marketing Content: 9 Examples
blog.hubspot.com

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas […]

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The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups
blog.hubspot.com

At this point, everyone knows that e-commerce is no longer “the next big thing” — it’s the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year. The e-commerce space is a hot, crowded market, and the brands that rise to the top will […]

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
blog.hubspot.com

We all know that words matter — in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message. “Shorter is always better — […]

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10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
blog.hubspot.com

In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.  Among other things, this month’s roundup features an accidentally viral […]

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9 Inbound Marketing Stats You Need to Know in 2017 [New Data]
blog.hubspot.com

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

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