Reputation Management Archives - Internet Marketing Chicago

Are Amazon 'Sponsored Products' Ads Worth It?
blog.hubspot.com

  Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains […]

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Four Essential Success Factors for Transforming Marketing Into a Center of Excellence
www.marketingprofs.com

Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here’s how to turn your marketing organization into a CoE. Read the full article at MarketingProfs

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The Charles Bukowski Guide to Effective Copywriting: 5 Tips
blog.hubspot.com

Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Copy enables sales on a grand scale, which begs the question: How do you write effective copy? Copywriting is a technical craft. Practice, practice, practice makes perfect. […]

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How a Blog Can Help You Build a Personal Brand Online
www.marketingprofs.com

To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online. Read the full article at MarketingProfs

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Should You Even Bother With Bots? An Expert Weighs In [Video]
blog.hubspot.com

  If you’re a human with internet access in 2017, you’ve probably talked to a bot recently — even if you weren’t fully aware of it. With over five billion monthly active users on messaging platforms like Facebook Messenger and WhatsApp, the current tech landscape is set for a veritable explosion of chatbots and AI-based […]

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The Internet Had a Busy Week. Here's What You Missed.
blog.hubspot.com

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]

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How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model
blog.hubspot.com

Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We’ve identified keywords we want to rank for in search, written a blog post about it, and moved onto the […]

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8 Brainstorming Ideas to Inspire Brilliant Pitches
blog.hubspot.com

Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.) That’s why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive […]

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I Tried These Productivity Hacks for a Month So You Wouldn't Have To
blog.hubspot.com

I’m not ashamed to admit that I’m not the most together person in the world. I eat three meals a day, but one of them is usually takeout. I hit snooze so often it should be considered a nap. And I definitely don’t drink enough water. But I imagine I’m not alone. There are plenty […]

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