PPC Archives - Page 63 of 63 - Internet Marketing Chicago

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
blog.hubspot.com

A lot of marketers are interested in keeping tabs on their competitors’ search engine optimization (SEO). And it makes sense — whether you’re just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so […]

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20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
blog.hubspot.com

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into […]

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Are You Like eBay? How to Tell If You're Wasting Money on AdWords
blog.hubspot.com

Recently, the Harvard Business Review ran an article posing a question that many marketers have asked themselves: Do paid search ads even work? The article, titled “Did eBay Just Prove That Paid Search Ads Don’t Work?”, outlined how eBay determined through internal research that paid search is ineffective for the auction giant. In summary, eBay […]

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The Future of Social Media Marketing According to HubSpot’s CMO
blog.hubspot.com

This post is going to talk about the future of social media, and it’s going to boil it down to six words. Let me explain. You might recall that back in January, Twitter announced the launch of its new, integrated mobile video app called Vine. This GIF-like app enables mobile users to capture and share […]

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11 Common A/B Testing Myths BUSTED
blog.hubspot.com

When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses. But what if I told you that the […]

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8 Businesses That Nail Social Media Brand Consistency
blog.hubspot.com

Most inbound marketers aren’t using just one social network. They’re using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora … probably some others I haven’t even heard of yet … are all more or less the norm for most marketers. With all of the social media platforms available to us, however, it […]

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