PPC Archives - Page 61 of 69 - Internet Marketing Chicago

How Nonprofits Can Use Facebook and Twitter to Drive Engagement
blog.hubspot.com

St. Baldrick’s Foundation, a volunteer-driven organization that raises money for childhood cancer research, only changed its social media strategy in the last year, but it has seen an incredible lift in engagement with its 68,000+ Facebook fans and 9,600+ Twitter followers.

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New Twitter Data, Ebook Creation Resources, Website Design Tools, and More in HubSpot Content This Week
blog.hubspot.com

Yes, change can be … well … scary at times — but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.

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Before & After: How to Fix These 7 Horrible Headlines
blog.hubspot.com

Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]

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Are Marketing Professors Playing Hooky?
blog.hubspot.com

I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.

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Google's 2013 Algorithm Updates: A Look Back
blog.hubspot.com

When Google makes changes to its all-powerful, mysterious search algorithm, the world of inbound marketing watches and, more often than not, reacts strongly to them. These algorithm adjustments have certainly proved to be challenging for marketers. But, the fact of the matter is it’s on us marketing pros to roll with Google’s

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How to Write a Video Script [Template + Video]
blog.hubspot.com

Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.

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Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]
www.marketingprofs.com

SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here’s a quick look at how to fix those errors. Read the full article at MarketingProfs

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What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
blog.hubspot.com

Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 […]

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Louis C.K. Just Made the Only Banner Ad I've Clicked This Year
blog.hubspot.com

Louis C.K. probably isn’t interested in being known for his marketing prowess, but … he’s kind of nailing it. Last year, he made waves by cutting out the ticket brokers and selling tickets to his comedy special on his own website. He did the same when he distributed his special on his own for just […]

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