Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It’s a good thing, too. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media
Hey marketer. How ya doin? Little stressed? Feelin’ like ya messed up? Things not working out the way you planned? It’s okay. According to The Onion, only .0003% of things that happen actually matter. Or if you’re looking for serious advice not based on fake
So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You […]
SEO can be tricky. You’re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day … and then completely irrelevant (or even detrimental) the next.
Looking to spice up your social media presence? Ever consider running a contest or offering special promotion for your followers? If you’re considering incorporating some gamification into your social media marketing strategy, you might want to check out this infographic created by Kontest
Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page.
What’s the difference between a poor first-time connect and a successful one? One word: context. Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a company
Feeling bullied into accepting non-statistically significant A/B test results? Tired of having to agree that your logo should totally be pink? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? This blog post is for you.
Today, Motorola announced a new flagship smartphone, the Moto X. The phone itself is somewhat unremarkable, except for what it says about Motorola and its efforts to reposition itself in the market. Basically, this 83-year-old Illinois-based company is trying to get hip and young again. You can design your own Moto X from scratch, choosing different colors […]