PPC Archives - Page 60 of 68 - Internet Marketing Chicago

Feelin' Grinch-y This Holiday Season? A Little Something to Brighten Your Day
blog.hubspot.com

I don’t celebrate Christmas, but boy is it one of my favorite times of the year. From playing Secret Santa, to watching Elf, to listening to Mariah Carey’s rendition of “All I Want For Christmas” … it’s just a whole bundle of joy.

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
blog.hubspot.com

A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations […]

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7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media
blog.hubspot.com

The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. The problem is, some brands will do everything by the books — posting consistently, hiring full-time community managers, and implementing analytics — and still fail to achieve a return on

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Keyword Research 101: How to Discover New Keywords for Your Business
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content from the Insiders, subscribe to the section here. As Google’s Hummingbird Algorithm rolls out full-force, some site owners are scrambling to find ways around the new restraints. With the goal of prioritizing naturally good content that

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10 of the Most Stylish Facebook Cover Photos You've Ever Seen
blog.hubspot.com

In your inbound efforts, you obviously want to get across the value prop of your company and make it clear exactly what it is you’re selling. However, you also want to build a pretty big social media following and gain some accolades for having quality social channels. One big way you can do this is […]

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How Nonprofits Can Use Facebook and Twitter to Drive Engagement
blog.hubspot.com

St. Baldrick’s Foundation, a volunteer-driven organization that raises money for childhood cancer research, only changed its social media strategy in the last year, but it has seen an incredible lift in engagement with its 68,000+ Facebook fans and 9,600+ Twitter followers.

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New Twitter Data, Ebook Creation Resources, Website Design Tools, and More in HubSpot Content This Week
blog.hubspot.com

Yes, change can be … well … scary at times — but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.

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Before & After: How to Fix These 7 Horrible Headlines
blog.hubspot.com

Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]

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Are Marketing Professors Playing Hooky?
blog.hubspot.com

I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.

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