So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You […]
SEO can be tricky. You’re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day … and then completely irrelevant (or even detrimental) the next.
Looking to spice up your social media presence? Ever consider running a contest or offering special promotion for your followers? If you’re considering incorporating some gamification into your social media marketing strategy, you might want to check out this infographic created by Kontest
What’s the difference between a poor first-time connect and a successful one? One word: context. Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a company
Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page.
Feeling bullied into accepting non-statistically significant A/B test results? Tired of having to agree that your logo should totally be pink? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? This blog post is for you.
Today, Motorola announced a new flagship smartphone, the Moto X. The phone itself is somewhat unremarkable, except for what it says about Motorola and its efforts to reposition itself in the market. Basically, this 83-year-old Illinois-based company is trying to get hip and young again. You can design your own Moto X from scratch, choosing different colors […]
Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague.
Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that.