PPC Archives - Page 6 of 55 - Internet Marketing Chicago

How to Create an Annual Marketing Plan [Free Tool]
blog.hubspot.com

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth. […]

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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
blog.hubspot.com

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this […]

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Grammar Police: 30 of the Most Common Grammatical Errors We All Need to Stop Making
blog.hubspot.com

Even after years of education, there are some things that some people still mess up. For me, it’s algebra. For others, it’s the laws of physics. And for many, it’s grammar. It’s not easy. Words and phrases that sound fine in your head can look like gibberish when written down — that is, if you […]

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7 Blogging Bloopers Your Business Will Want to Avoid
blog.hubspot.com

As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge. But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A […]

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8 Interesting Things You Probably Didn't Know About Google's Algorithm
blog.hubspot.com

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? […]

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6 Phrases Secretly Sabotaging Your Team's Productivity
blog.hubspot.com

According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going? According to the Bureau of Labor Statistics study, the four most popular unproductive activities were the following: Reading news websites – 1 hour 5 min […]

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How to Run a Competitor Analysis [Free Guide]
blog.hubspot.com

When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning. Whether it’s lack of […]

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Facebook's Miscalculated Metrics: What Marketers Need to Know
blog.hubspot.com

Over the past couple of months, you may have heard some things about Facebook’s metrics. There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of […]

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150 Years of the Best Holiday Marketing Campaigns [Infographic]
blog.hubspot.com

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something that’ll resonate with your […]

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