PPC Archives - Page 58 of 64 - Internet Marketing Chicago

12 Insightful Marketing Insiders You Should Follow on Twitter
blog.hubspot.com

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there’s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online — particularly on Twitter.

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30 Keyboard Shortcuts to Help You Photoshop Like a Pro
blog.hubspot.com

Please raise your hand if you’ve ever wasted time in Photoshop. You know what you want to do — let’s say, cropping your image to specific dimensions — but you’re not sure which buttons to press to make that thing happen. You troll through the Photoshop menu, hoping to stumble on the button you need. […]

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The Resources You Need to Master Landing Pages [In Under 100 Words]
blog.hubspot.com

Wait, what’s a landing page? Here — read this. Now, let’s get you information on key landing page components: This will help you master landing page design, this will turn you into a copywriting star, and this will help you figure out the proper form length.

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51 Ridiculous Keywords Google Won't Let Me Track Anymore
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the ecommerce section of HubSpot’s Inbound Marketing blog. It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that’s right, she has a blog … and a

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The Worst PPC Mistakes Beginners Make (and How to Avoid Them)
blog.hubspot.com

I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again. These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC

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Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard
blog.hubspot.com

When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — […]

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6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)
blog.hubspot.com

Let’s rip the Band-Aid off right away: Direct mail’s a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. While we’re thankful to see companies figure out

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A 3-Minute Investment That'll Make You a Better Content Creator
blog.hubspot.com

Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. I stumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl.

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search […]

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