PPC Archives - Page 58 of 62 - Internet Marketing Chicago

A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
blog.hubspot.com

What’s the difference between a poor first-time connect and a successful one? One word: context. Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a company

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10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
blog.hubspot.com

Feeling bullied into accepting non-statistically significant A/B test results? Tired of having to agree that your logo should totally be pink? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? This blog post is for you.

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Motorola: No Longer Just for Dudes?
blog.hubspot.com

Today, Motorola announced a new flagship smartphone, the Moto X. The phone itself is somewhat unremarkable, except for what it says about Motorola and its efforts to reposition itself in the market. Basically, this 83-year-old Illinois-based company is trying to get hip and young again. You can design your own Moto X from scratch, choosing different colors […]

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How Much Do We Distrust Ads? Enough to Refuse Free Money [Video]
blog.hubspot.com

Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague.

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How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
blog.hubspot.com

Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that.

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Why Media Companies Are Struggling (And How Inbound Can Help)
blog.hubspot.com

Magazines, newspapers, TV stations, radio stations, and online publishers — let’s call them media companies — have been producing news content for years, with the aim of attracting an audience. Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content […]

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The Secret to Being an Awesome Marketer? Act Like a Child.
blog.hubspot.com

“Stop acting like a child!” When’s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants […]

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S%*t PR People Do That Journalists Hate [SlideShare]
blog.hubspot.com

I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”

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A Look Back at 20+ Years of Website Design
blog.hubspot.com

Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are […]

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