Social media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer — but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.
75% of your new donors will not give next year. Yes. You heard me correctly. All that effort, time, and money you put into acquiring new donors and 1/3 of them will not come back next year to support your organization again if you’re not engaging them and offering them a reason and easy way […]
It’s really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn’t care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine … right?
Though I’ve never had the word “marketing” in my job title and it hasn’t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. In short, I […]
In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you’re competing in real time (usually with real budget constraints) for clicks. Read the full article at MarketingProfs
Marketing can be extremely difficult. From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it’s simply not an easy job. Fortunately there are a remarkable number of
A marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics. Sit down with your sales managers to determine which demographics, activities, and behaviors
Wouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? You don’t have to be a tech savvy marketer to find out because you can run A/B tests — all without an expensive, sophisticated redesign of your website.
Do you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the […]