Wouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? You don’t have to be a tech savvy marketer to find out because you can run A/B tests — all without an expensive, sophisticated redesign of your website.
Do you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the […]
“It is, once again, an honor to be in a room with such an illustrious group of high-functioning nerds.” That’s how comedian and former Daily Show correspondent John Oliver kicked off The Crunchies, the annual awards show hosted by TechCrunch, GigaOm, and VentureBeat.
A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. If you work in marketing, you’ve no doubt heard of David Meerman Scott. He’s the author of a best-selling book about “the new rules of marketing and PR,” which has been translated into 25 languages. He wrote the
Attention all 30-Day Blog Challenge participants! It’s the day you’ve all been waiting for. We’re excited to announce our three 30-Day Blog Challenge winners. First off, let’s give a big round of applause to all of the participants. We had 1,062
This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Creating an Excel graph? Really? Doesn’t everyone and their brother already know how to do that?
I’ll admit it: I don’t really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, […]
This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails.
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.