Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.
SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here’s a quick look at how to fix those errors. Read the full article at MarketingProfs
Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 […]
Guess what, guys … it’s October 28. I know, today’s date isn’t all that surprising, but it means that Halloween is on Thursday. I don’t know about you, but realizing that kinda freaked me out. For all of us who haven’t planned our costumes (cough, me, cough), you have less than a week to get […]
Louis C.K. probably isn’t interested in being known for his marketing prowess, but … he’s kind of nailing it. Last year, he made waves by cutting out the ticket brokers and selling tickets to his comedy special on his own website. He did the same when he distributed his special on his own for just […]
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots […]
This post originally appeared on Inbound Sales, a new section of Inbound Hub. You can view the original article here. “Another cold call? Really?” This is something I say daily. I typically get 25 cold calls a day. In the span of a few weeks, a
This post originally appeared on Up and to the Right, a new section of Inbound Hub. Earlier this week I had the pleasure of moderating a panel at the Pivot conference in New York, interviewing Paul Marcum, the director of global digital marketing and programming at GE, and Jason Harris, the CEO of Mekanism, a […]
With an average 89% approval rating from their staffs, organizations on the Nonprofit Times’ Best Nonprofits to Work For in 2013 list, including the Wounded Warrior Project (#1), DoSomething.org (#11), and The Livestrong Foundation (#19), all have very distinct characteristics that set them apart from the many other organizations in the U.S.