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11 Common A/B Testing Myths BUSTED
blog.hubspot.com

When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses. But what if I told you that the […]

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8 Businesses That Nail Social Media Brand Consistency
blog.hubspot.com

Most inbound marketers aren’t using just one social network. They’re using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora … probably some others I haven’t even heard of yet … are all more or less the norm for most marketers. With all of the social media platforms available to us, however, it […]

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