By now you’ve probably seen the unbelievable video making the rounds on the internet of a woman demanding her money back at a Dunkin’ Donuts store. If you haven’t, you can see it on Gawker where I first discovered it, or below where we’ve embedded the YouTube video.
My buddy over at Nanigans broke some news to me this morning — Facebook has announced it’s getting rid of Sponsored Stories. To be honest, it’s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has.
For marketers, Reddit has a lot of things going for it: most notably, an audience that’s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away. Lately Reddit has […]
“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% […]
The story of sales and marketing animosity is so common it’s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship. The story’s even […]
Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. “I want to be a nurse or a psychologist. I want to save the world.
Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify […]
In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy.
Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?