PPC Archives - Page 5 of 54 - Internet Marketing Chicago

150 Years of the Best Holiday Marketing Campaigns [Infographic]
blog.hubspot.com

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something that’ll resonate with your […]

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How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
blog.hubspot.com

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.  And while many businesses aren’t trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot […]

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Topics Over Keywords: A Simple Framework for More Effective Content Creation
blog.hubspot.com

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. […]

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Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
blog.hubspot.com

Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win […]

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16 Stats That Prove the Importance of Local SEO [Infographic]
blog.hubspot.com

When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different. […]

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8 Personalities to Look for When Assembling a Content Team
blog.hubspot.com

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education. Developing, executing, and measuring a content marketing plan […]

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The Ultimate List of 250+ Marketing Statistics [New Data]
blog.hubspot.com

We’ve all been there … the wild goose chase of finding the perfect statistic. You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here. First you come across a research report, […]

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5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)
blog.hubspot.com

New business is simultaneously exciting and stressful for agencies. While your team is focused on the thrill of a profitable win, they’re also stressed about meeting deadlines, impressing the prospect, and maintaining current client relationships. It can all be a lot to handle — and there’s no room for legal mistakes. You didn’t go into […]

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A Simple Guide to Creating an Expert Roundup Post
blog.hubspot.com

Want to drive traffic to your blog and boost your social activity?  Well, I’ve got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content — the other 80% is written by experts in your niche. Sounds easy, right? […]

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