PPC Archives - Page 5 of 54 - Internet Marketing Chicago

8 Interesting Things You Probably Didn't Know About Google's Algorithm
blog.hubspot.com

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? […]

10
Like
Save
6 Phrases Secretly Sabotaging Your Team's Productivity
blog.hubspot.com

According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going? According to the Bureau of Labor Statistics study, the four most popular unproductive activities were the following: Reading news websites – 1 hour 5 min […]

4
Like
Save
How to Run a Competitor Analysis [Free Guide]
blog.hubspot.com

When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning. Whether it’s lack of […]

9
Like
Save
Facebook's Miscalculated Metrics: What Marketers Need to Know
blog.hubspot.com

Over the past couple of months, you may have heard some things about Facebook’s metrics. There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of […]

2
Like
Save
150 Years of the Best Holiday Marketing Campaigns [Infographic]
blog.hubspot.com

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something that’ll resonate with your […]

2
Like
Save
How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
blog.hubspot.com

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.  And while many businesses aren’t trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot […]

6
Like
Save
Topics Over Keywords: A Simple Framework for More Effective Content Creation
blog.hubspot.com

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. […]

9
Like
Save
Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
blog.hubspot.com

Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win […]

4
Like
Save
16 Stats That Prove the Importance of Local SEO [Infographic]
blog.hubspot.com

When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different. […]

3
Like
Save