PPC Archives - Page 5 of 70 - Internet Marketing Chicago

The Most Effective PPC Ad Channels
www.marketingprofs.com

Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs

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"The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers
blog.hubspot.com

LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. The changes were spurred when the professional networking site discovered that the top 1% of content creators — also known as “power users,” or perhaps influencers — were receiving the vast majority […]

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We Launched 3 Podcasts in 3 Years: Here’s What We Learned
blog.hubspot.com

Several years ago we launched The Growth Show because we fell in love with audio as a way to inform, inspire, and engage an audience. There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in […]

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9 Ads With Subliminal Messages You've Probably Missed
blog.hubspot.com

David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.” Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you’ve likely seen many times without realizing it at the time, but still […]

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Google Has New Rules for Gmail App Developers. Here's What You Need to Know.
blog.hubspot.com

Google announced last week that it would be making major changes to Gmail API platform.  Moving forward, the company said, any Gmail Add-on apps that request access Google user data must adhere to a new set of security standards, limiting the purposes for which this data can be used. The timing of this announcement closely coincided […]

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How to Use Facebook: A Beginner’s Guide
blog.hubspot.com

Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.” Needless to say, Facebook has evolved at breakneck speed since my middle school years, and it’ll […]

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5 Retail Trends That Will Transform the Industry in 2019
blog.hubspot.com

Growing up, my town’s local shopping mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. But today, half the place has been gutted — it looks like an empty morgue of stores now. With the explosive growth of online shopping and a shift in consumer preferences for experiences over […]

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5 Ways You Can Run More Effective International Meetings
blog.hubspot.com

Global teams bring perspectives from various cultures and mindsets, but they also bring obvious challenges: different time zones, language barriers, social norm differences, and communication styles. These are common challenges for nearly any global team, so it’s important to be empathetic and consider how your coworkers around the globe may be experiencing a certain challenge […]

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What Organizational Culture Is & Why It Matters
blog.hubspot.com

You’ll often hear someone, when speaking to a friend about work, say, “So, what’s the company culture like?” In response, you might hear something along the lines of, “Really friendly people. Ping pong tables. Free pizza on Friday’s.” Culture is a critical component of any organization. As the HubSpot Culture Code states, “Culture is to […]

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