PPC Archives - Page 4 of 70 - Internet Marketing Chicago

8 of the Best Retail Blogs Every Retailer Should Be Reading
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The retail industry evolves fast. Ten years ago, every town’s mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. Nowadays, Cyber Monday generates $1.5 billion more in sales than Black Friday does. With the explosive growth of online shopping and 2017’s brick-and-mortar retail apocalypse, how can you, a retailer, […]

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How to Install WordPress: The 4 Methods
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WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is because WordPress is easy to use and meets the needs of almost any type of website and business. Installing the CMS is a simple process that only takes […]

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Marketers, Take Note: Samsung Is Going All-In on Voice and Now Is the Time to Prepare
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Around this time last year, I wrote about a new concept from Samsung SmartThings: connectivity that brings together all the devices one might use in her home and synchronize them in a way that makes them work together under one hub, intelligently. That was one of the biggest announcements to emerge from the 2017 Samsung Developer […]

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How to Be an Ally: 23 Resources That Can Help
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Inclusivity is a critical component for long-term employee retention, and even company growth. For instance, a Catalyst report, Inclusive Leadership: The View From Six Countries, found the more included employees felt, the more innovative they reported being in their jobs, and the more they went “above and beyond” to achieve team goals. If you want […]

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How to Use WordPress: Ultimate Guide to Building a WordPress Website
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The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully […]

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Phone Photography 101: How to Take Good Pictures With Your Mobile Device
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Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them. But, thanks to our mobile devices and […]

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The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!)
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In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason — oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketers have seen such success from […]

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The AIDA Model: A Proven Framework for Converting Strangers Into Customers
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In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In his column, he states that a […]

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How to Write a Memo [Template & Examples]
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A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to […]

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