PPC Archives - Page 3 of 62 - Internet Marketing Chicago

45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]
blog.hubspot.com

Facebook CEO Mark Zuckerberg’s testimony before U.S. lawmakers earlier this month seems to have done little to restore trust in the company. According to a HubSpot survey of 300 U.S. internet users, only 12% of people trust Facebook more than they did before Zuckerberg’s congressional hearings. In fact, the results indicate that nearly half of the […]

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever
blog.hubspot.com

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For […]

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New Questions for Mark Zuckerberg Emerge at House Energy and Commerce Hearing
blog.hubspot.com

Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren’t covered in yesterday’s Senate hearing. The hearing, titled “Facebook: Transparency and Use of Consumer Data,” saw different issues broached by lawmakers that, much of the time, specifically reflected the concerns of their constituents. […]

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The Beginner's Guide to Product Photography [Tutorial + Examples]
blog.hubspot.com

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. I don’t have data to back up that statement (yet). Nevertheless, product photography can become this valuable to your ecommerce website strategy. According to Trellis, 51% of Americans with internet access prefer to shop online, and that […]

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
blog.hubspot.com

You might assume young people don’t hear what you have to say, but they do — they just choose not to listen. Because a filter isn’t just for Instagram. The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. I admit it. I’m guilty of […]

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Facebook Is Rolling out New Background Information Tools for News Feed Content
blog.hubspot.com

Facebook announced today that it will be rolling out new features to provide greater context around stories that appear in the News Feed. The news follows tests that the company has been running since last year in the U.S. to determine how much background information on publishers and stories should appear alongside this content. Now, […]

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Overcoming PPC Hurdles: Low Search Volume
www.marketingprofs.com

Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read the full article at MarketingProfs

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31% of Tech Workers Say They Would #DeleteFacebook [New Data]
blog.hubspot.com

If you work in tech and haven’t yet downloaded the app Blind — well, you’re missing out. Blind calls itself “an anonymous community app for the workplace,” where employees of various tech companies gather to namelessly ask questions, leave feedback, or start discussions about everything ranging from salary to industry gossip. So when Blind surveyed its […]

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16 of the Best Shopify Stores to Inspire Your Own
blog.hubspot.com

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s. It isn’t enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn that audience into passionate brand ambassadors […]

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