PPC Archives - Page 3 of 54 - Internet Marketing Chicago

9 Marketing Books to Read Before Q1 Ends
blog.hubspot.com

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? But something that might seem recreational […]

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How to Design a Pitch Deck that Doesn't Suck
blog.hubspot.com

It’s no secret that creative agencies aren’t big fans of the pitch deck. Gene Liebel, the founder of New York-based agency Work & Co, summed up his feelings about pitch decks pretty straightforwardly: “They’re the worst.” Pitch decks have become increasingly reviled in recent years, with many agencies declaring their restrictive and unengaging format as an inherent […]

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Be Mine: A Brief History of Valentine's Day Marketing
blog.hubspot.com

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience […]

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Why Agencies Need to Take a More Modern Approach to Winning New Business
blog.hubspot.com

The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they […]

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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
blog.hubspot.com

Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks.  From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on […]

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Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
blog.hubspot.com

Here at HubSpot, we’re not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it’s time to start taking it seriously. If nothing else, there’s something to be said for Snapchat’s off-the-charts […]

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The Goldfish Conundrum: How to Create Content for Short Attention Spans
blog.hubspot.com

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should […]

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Why Facebook Ads Will Make You Successful in 2017 & Beyond
blog.hubspot.com

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off […]

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What Does it Take to Build a Successful Sales and Marketing Team?
blog.hubspot.com

Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward. However, getting both of these entities on the same […]

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