PPC Archives - Page 3 of 68 - Internet Marketing Chicago

Phone Photography 101: How to Take Good Pictures With Your Mobile Device
blog.hubspot.com

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them. But, thanks to our mobile devices and […]

3
Like
Save
The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!)
blog.hubspot.com

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason — oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketers have seen such success from […]

9
Like
Save
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
blog.hubspot.com

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In his column, he states that a […]

2
Like
Save
How to Write a Memo [Template & Examples]
blog.hubspot.com

A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to […]

3
Like
Save
The Most Effective PPC Ad Channels
www.marketingprofs.com

Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs

9
Like
Save
"The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers
blog.hubspot.com

LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. The changes were spurred when the professional networking site discovered that the top 1% of content creators — also known as “power users,” or perhaps influencers — were receiving the vast majority […]

4
Like
Save
We Launched 3 Podcasts in 3 Years: Here’s What We Learned
blog.hubspot.com

Several years ago we launched The Growth Show because we fell in love with audio as a way to inform, inspire, and engage an audience. There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in […]

3
Like
Save
9 Ads With Subliminal Messages You've Probably Missed
blog.hubspot.com

David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.” Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you’ve likely seen many times without realizing it at the time, but still […]

5
Like
Save
Google Has New Rules for Gmail App Developers. Here's What You Need to Know.
blog.hubspot.com

Google announced last week that it would be making major changes to Gmail API platform.  Moving forward, the company said, any Gmail Add-on apps that request access Google user data must adhere to a new set of security standards, limiting the purposes for which this data can be used. The timing of this announcement closely coincided […]

7
Like
Save