PPC Archives - Page 2 of 54 - Internet Marketing Chicago

Is Technology Actually Making Us Less Productive? [New Research]
blog.hubspot.com

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And […]

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How to Create Facebook Lead Ads: A Beginner's Guide
blog.hubspot.com

If you’re like most marketers, you’re always on the search for ways to reach new audiences and generate leads.  But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website. First, the […]

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6 Branding Mistakes Undermining Your Company's Image
blog.hubspot.com

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their […]

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The Complete Guide to Starting a Podcast for Agencies
blog.hubspot.com

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still […]

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Are Notifications Driving Us Crazy?
blog.hubspot.com

How do you start your mornings? If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to […]

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Demystifying Creative Success: How to Build a Creative Career from Scratch
blog.hubspot.com

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can […]

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How to Write a Business Plan: A Step-by-Step Guide (With Examples)
blog.hubspot.com

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas — it’s whether these ideas are any good that really matters. That’s precisely […]

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How to Build a Growth-Minded Design Process at Your Agency
blog.hubspot.com

As important as creativity is to an agency’s success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end […]

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14 of the Best Brands on Instagram Right Now
blog.hubspot.com

For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months. In a world where visual content remains a crucial part of […]

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