PPC Archives - Page 2 of 55 - Internet Marketing Chicago

16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)
blog.hubspot.com

How lucky are you and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year? Hiring managers have heard about using these “creative” questions to identify the best candidates. Fortunately for intelligent and qualified candidates everywhere, studies have found that […]

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14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]
blog.hubspot.com

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make
blog.hubspot.com

One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content. But […]

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9 Brands That Thrive Without a Traditional Marketing Budget
blog.hubspot.com

“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun […]

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How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
blog.hubspot.com

Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” Type the words “employee burnout” into […]

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
blog.hubspot.com

We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]

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What Is Channel Strategy? What Marketers Should Know
blog.hubspot.com

Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in […]

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What Makes Content Go Viral? 3 Experts Weigh In
blog.hubspot.com

When was the last time you created something online that went viral? Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked […]

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Clips 101: How to Use Apple’s New Camera App
blog.hubspot.com

Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways to create video content directly within […]

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