PPC Archives - Internet Marketing Chicago

Brand Strategy 101: 7 Essentials for Strong Company Branding
blog.hubspot.com

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. […]

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We Need to Talk About Uber.
blog.hubspot.com

Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don’t have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only for things to look kind of […]

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Finding the Best Search Terms for Your Business: 10 Tools and Tips
blog.hubspot.com

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

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18 Personal Websites to Inspire Your Own
blog.hubspot.com

List of Blogging Websites HubSpot.com WordPress.com Squarespace.com Medium.com Wix.com Typepad.com Tumblr.com Ah, the job search. Some refer to it as a full-time job in itself. Others compare it to dating. And several cats over at BuzzFeed think it just plain sucks. But it doesn’t have to be that way.  When you’re applying for a job, you’re […]

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5 Pillar Page Examples to Get You Started With Your Own
blog.hubspot.com

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page — and to each other. Cool, […]

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What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
blog.hubspot.com

Just when you thought you understood SEO … search changed. Again. “Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto […]

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9 of the Best Free Video Editing Software to Try
blog.hubspot.com

If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a […]

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Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
www.marketingprofs.com

Social marketing is different because your audience talks back–immediately, directly, and sometimes not in your favor. If you’re developing a social advertising strategy the way you would for PPC ads or email, you’re missing a huge opportunity to capture market share. Read the full article at MarketingProfs

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7 Brands Already Using Chatbots in Their Marketing
blog.hubspot.com

By now, you’ve probably realized that the bots have us surrounded. If recent success stories like Arby’s hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots. They might seem like “the simpletons of the artificial intelligence world,” but […]

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