PPC Archives - Internet Marketing Chicago

Clips 101: How to Use Apple’s New Camera App
blog.hubspot.com

Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways to create video content directly within […]

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7 Design Podcasts That'll Get the Creative Juices Flowing
blog.hubspot.com

If you’ve worked among designers, or are one yourself, there’s something that’s quickly observed: Designers, it seems, are often working with their headphones on. Much of the time, that’s the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, or you’re signaling to colleagues that […]

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A Brief History of Content Marketing, Back to the Future Edition [Infographic]
blog.hubspot.com

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that […]

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
blog.hubspot.com

Although we haven’t been fortunate enough to see more than a few scattered days of sunlight here in Boston, I’m told it’s technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
blog.hubspot.com

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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Is Technology Actually Making Us Less Productive? [New Research]
blog.hubspot.com

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And […]

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How to Create Facebook Lead Ads: A Beginner's Guide
blog.hubspot.com

If you’re like most marketers, you’re always on the search for ways to reach new audiences and generate leads.  But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website. First, the […]

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6 Branding Mistakes Undermining Your Company's Image
blog.hubspot.com

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their […]

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The Complete Guide to Starting a Podcast for Agencies
blog.hubspot.com

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still […]

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