PPC Archives - Internet Marketing Chicago

YouTube Just Made It Harder to Monetize Videos: Here’s Why
blog.hubspot.com

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner […]

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5 Creative Strategies to Stay Inspired to Write All Year [Infographic]
blog.hubspot.com

If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything. It crops up at the most inopportune time — like when you’re without a pen or a device to otherwise record a brilliant idea.  And other times, when you need it the most — it’s […]

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What to Do When Your Content Falls Flat: 6 Ways to Recover
blog.hubspot.com

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently […]

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Here's What It's Really Like to Ride in a Self-Driving Car
blog.hubspot.com

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]

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How I Learned the Hard Way Not to Associate My Company With Buzzwords
blog.hubspot.com

“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seem like a valuable, forward-thinking group. […]

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How to Get Paid Without Spending a Dime [Free Invoice Template Generator]
blog.hubspot.com

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Not to mention, it forces us to establish a formalized process […]

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How to Help Your Sales Team Close Deals With Content
blog.hubspot.com

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did you know that reps spend about 15% of their day […]

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8 of the Biggest Marketing Mistakes We've Ever Seen
blog.hubspot.com

Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history […]

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Should You Let a Bot Manage Your Instagram Account?
blog.hubspot.com

Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to […]

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