PPC Archives - Internet Marketing Chicago

Cryptocurrency Mining Explained: A 2-Minute Rundown
blog.hubspot.com

Since cryptocurrency isn’t a physical commodity like gold or oil, it might be hard to understand how people mine it. It’s a currency, so the fact that people “mine it” could boggle your mind. It’s also entirely digital — you can’t just dig up some bitcoins with a pickaxe — so how and why do […]

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Mental Models: The Ultimate Guide
blog.hubspot.com

Have you ever wondered why two heads are better than one — and four heads are better than two? It’s because we’re all limited by our own experiences, biases, and areas of expertise. These areas of expertise give rise to “mental models,” assets we’re using all the time but might not realize we have. Your […]

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The Ultimate Guide to Viral Campaigns
blog.hubspot.com

   “He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the […]

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The Ultimate Guide to Telecommuting
blog.hubspot.com

Remote workers. Mobile professionals. Digital nomads. Road warriors. Call them what you will, but telecommuters are driving the future of work. Telecommuting was once shrugged off as another trend for choosy millennials. Now, it’s an accepted approach to how we work (and live) and an opportunity for hiring managers to cast a global net. The […]

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The Ultimate Guide to RPFs
blog.hubspot.com

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your […]

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The Ultimate Guide to Google Docs
blog.hubspot.com

Everything Google touches seems to turn to gold. Not only have they helped online businesses generate billions of dollars through their search engine, but they also have — and continue to — branch out and create other products. One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows […]

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6 Types of Content That You Can Easily Repurpose as Video
blog.hubspot.com

Content marketing is getting complicated. The number of platforms we need to be active on has increased, from blogs to new social networks gaining steam. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. And to complete this trifecta of […]

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Is Social Media Censorship a Real Problem? [New Data]
blog.hubspot.com

For all the issues putting social media in the news these days, one of the most fascinating might be the topic of content moderation. What qualifies as content violation? What constitutes hate speech? Can artificial intelligence be trusted to figure it out — and for that matter, can humans?  The questions keep piling up. And […]

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Tips & Tools for Detecting Fake Followers on Instagram
blog.hubspot.com

In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method. However, it can be tricky to know who to trust when you’re choosing an Instagram influencer for your next marketing campaign. You don’t want to use an influencer who doesn’t have […]

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