Internet Marketing Chicago

Color Psychology in Marketing [Infographic]
blog.hubspot.com

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

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Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data
blog.hubspot.com

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there.  There are certainly worse ways to bother your coworkers than corporate jargon, but intentionally cutting them out of your daily conversations can only benefit your company’s overall culture and […]

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How to Use Facebook Live: The Ultimate Guide
blog.hubspot.com

In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]

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SEO Periodic Table of Link Building and Acquisition [Infographic]
www.marketingprofs.com

Even if you failed high school chemistry, you may still enjoy today’s infographic: a clean, easy-to-understand “periodic table” to help marketers sort through the noise of link acquisition for search engine optimization. Read the full article at MarketingProfs

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What Makes People Distrust Your Business? [Infographic]
blog.hubspot.com

Here’s the thing: Many, many businesses are perfectly trustworthy – including yours, we hope.  But in a world of events like headline-making data breaches, how do you get customers to see you that way? Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they […]

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How to Write Absolutely Addictive Articles
blog.hubspot.com

This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, […]

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We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
blog.hubspot.com

First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post, I suggest doing so immediately. […]

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How to Tell if Your Facebook Campaign Was Actually Worth It
blog.hubspot.com

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. […]

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7 Books That Will Help You Develop More Empathy
blog.hubspot.com

When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He […]

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