Internet Marketing Chicago

6 Questions to Ask Before Hiring a Freelance Graphic Designer
blog.hubspot.com

Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives. A designer that can’t complete projects on time, lacks the ability to adapt to your brand aesthetic, or has never taken on the type of work you’re doing could cause you to lose business. Regardless of the type of project […]

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Clip Art Through the Years: A Nostalgic Look Back
blog.hubspot.com

When I was growing up, it was a pretty big deal to have a computer with an operating system other than DOS. If you had an Apple, or even a computer with Windows, your house was the place to be. Not only were you likely to have the coolest games, but also, you probably had […]

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15 Common Logical Fallacies and How to Spot Them
blog.hubspot.com

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Having an understanding of these basic logical fallacies can help you more confidently parse the arguments and claims you […]

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The Beginner's Guide to Email Marketing [Free Ebook]
blog.hubspot.com

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly […]

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6 Phrases to Demonstrate Active Listening — at Work, or Elsewhere
blog.hubspot.com

A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me. I couldn’t deny that. And […]

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What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]
blog.hubspot.com

Color has a major impact on how we perceive the world around us.  Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.   But selecting the […]

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
blog.hubspot.com

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant […]

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What is Bounce Rate? (And How Can I Fix Mine?)
blog.hubspot.com

Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when […]

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Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution
www.marketingprofs.com

If you’ve decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you’ve never had any comparable tools before, your job may be harder, especially if budgets are tight. Read the full article at MarketingProfs

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